Marketing Report


Publicis Groupe launches BSBot to fight AI content at Cannes Lions

18-06-2024 | 13:19:00
From tech titans promising the creation of new worlds, and destruction of old industries, to legacy companies using AI as a catch-all solution, everyone has a prophecy to push. And as can be seen here, each claim is bigger and bolder than the last.

Nannette LaFond-Dufour joins Publicis Groupe as Chief Impact Officer

15-05-2024 | 09:12:00
In this newly created global role, Nannette will be responsible for driving immediate impact across the Groupe’s long-term ESG commitments.

Publicis Groupe CEE launches AI-powered media optimization tool

08-05-2024 | 09:38:50
The Vault leverages advanced econometric models and artificial intelligence algorithms to empower clients to make more informed decisions on allocation of marketing budget, thereby maximising return on investments and achieving better business results.

Publicis Groupe proposes change to its governance structure

18-04-2024 | 09:42:21
Publicis has undergone a period of sustained momentum over the past years, thanks to its unique model adapted to the needs of some of the world’s leading companies, its unmatched capabilities and the depth of its talent bench.

Publicis Sapient acquires supply chain services firm Spinnaker SCA

14-03-2024 | 09:51:00
Spinnaker SCA will enable Publicis Sapient to strengthen its capabilities further in agile digital supply chain transformation. 

Optimum selects Publicis O1 as creative agency of record

07-03-2024 | 08:38:23
The announcement follows a thorough review to select an agency partner who will drive further brand growth for Optimum and its suite of powerful connectivity products, including internet, mobile, TV, and phone services for residential and business customers.

Publicis Groupe to repurchase 2 million shares to cover employee long term incentive plans

13-02-2024 | 09:53:43
The purpose of this program is to meet the obligations arising from the existing free share long term incentive plans for the benefit of its employees, without issuing new shares.

Publicis unveils AI strategy to lead group into its second century

26-01-2024 | 07:46:00
After significantly outperforming its industry for the fourth year in a row, with organic growth of +6.3% in 2023, Publicis Groupe has set out its strategy to become the industry’s first AI-powered Intelligent System.

Stephen Farquhar appointed CEO of Publicis Health

19-12-2023 | 09:01:18
Farquhar previously served as Chief Marketing Officer at Publicis Media, where he led global assignments in a variety of industry verticals, including telecommunications, pharma, and CPG

Susie Nam joins Publicis Groupe as CEO of US Creative

05-12-2023 | 07:12:00
Most recently CEO of the Americas for Droga5, Nam is lauded for her adept ability to design agency systems and cultures that yield breakthrough ideas and best-in-class talent.

Publicis Groupe reinforces global financial team

28-11-2023 | 07:12:00
After being named as Chief Financial Officer, Publicis Groupe, starting February 2024, Loris Nold will join the group’s managing body, the Directoire, following the decision of the Supervisory Board on 22nd November.

World’s 25 largest agency companies and the state of the agency market

03-05-2023 | 08:18:22
WPP, Accenture Accenture’s Song and Publicis Groupe are among the top 25 global agency companies by revenue according to the Ad Age Agency Report 2023.

Demet Ikiler joins Publicis Groupe as COO EMEA, reinforcing regional leadership

26-01-2023 | 17:25:26
Publicis Groupe has announced the appointment of Demet Ikiler as Chief Operating Officer (COO) of Publicis Groupe EMEA, bringing a new dynamic of leadership to the region.

Carrefour partners with Publicis to launch a venture that addresses retail media market in Europe

11-11-2022 | 13:16:21
Retail Media is the fastest-growing channel for media spend, revolutionizing traditional media hierarchies

Panos selects Publicis Groupe Belgium as media partner

10-11-2022 | 13:41:13
The two selection processes happened in parallel, with guidance by PitchPoint for the creative/strategic agency selection and with guidance by fma Belgium for the media partner.

Eneco appoints Publicis Groupe Benelux as new lead agency

07-06-2022 | 10:31:00
Publicis Groupe Benelux will work on energy company Eneco’s brand positioning and associated cross-media campaigns within the Netherlands and Belgium.

Publicis Groupe Belgium announces new appointments to bolster creative leadership

26-05-2022 | 10:15:00
Publicis Groupe Belgium has appointed Guilherme Nunes as Head of Art, Werner Van Reck and Naïm Baddich as Creative Directors.

Scott Hagedorn joins Publicis Groupe as Global Chief Solutions Architect

26-05-2022 | 08:04:00
In this newly-created global role, Hagedorn will design agile, go-to-market solutions that address complex marketplace challenges – bringing together the Groupe’s unrivaled capabilities in data, creativity, media and technology in new ways to accelerate growth for clients.

Publicis Groupe acquires e-commerce platform Profitero

10-05-2022 | 10:00:40
Profitero’s solutions provide actionable insights and product visibility to more than 4,000 brands and 70 million products on more than 700 retailer websites, in over 50 countries every day. 

Italian manufacturer Piaggio selects Publicis Groupe Belgium as media agency

10-05-2022 | 09:44:00
Piaggio is a world-renowned Italian manufacturer, based in Pontedera, near Pisa, that produces engines as well as motorcycles, scooters and mopeds. Piaggio is notably the inventor of the scooter, the famous Vespa.

Publicis Groupe exits Russia

16-03-2022 | 08:17:42
Publicis Groupe has announced that it is stopping its business and investments in Russia by ceding the ownership of its agencies to local management, effective immediately.