Greater Bank brings home loan campaign to life

The campaign introduces the message Walls make a house. Life makes a home, using a film in which household objects come to life to tell stories about the people and moments connected to them.

Greater Bank has launched Do Big Things, a brand platform developed by independent creative agency It’s Friday. The platform debuts with an integrated home loan campaign that brings everyday household objects to life to highlight the role a home plays in shaping people’s experiences and memories.

The campaign positions Greater Bank as a financial partner that helps Australians get more value from their banking and put more money towards the things that matter to them. It centres on the idea that a house becomes a home through the lives and experiences of the people who live in it.

It’s Friday develops Greater Bank’s brand platform

Under the campaign line Bring Your Home to Life, the creative highlights how a competitively priced home loan can leave customers with more money to spend on experiences and activities beyond their mortgage.

Greater Bank takes home loan campaign across channels

The integrated campaign will run across broadcast, online video, out-of-home, radio and audio, digital and social channels. It marks the first execution of the Do Big Things platform, which is built around the idea that greater value can help customers achieve more of their personal ambitions.

Vince Lagana, CCO, It’s Friday: "A home is the epicentre of life. It’s where experiences begin and where people return with stories. We fill it with things that remind us of where we’ve been and what we’ve done. A great value home loan from Greater Bank helps leave room for all of that life."

Brand strategy focuses on helping customers do more

For Greater Bank, the platform connects its banking proposition with the everyday goals and experiences customers want to pursue. The campaign uses home ownership as an entry point to communicate the broader value of helping people make more of their money.

Kate Messenger, Head of Brand and Marketing at NGM Group: "We’re focused on helping our customers get more from their banking, so they can focus on what matters most to them. Whatever they’re working towards, we’re here to help them do big things."

www.greater.com.au

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