DEPT fuels Canva’s creativity in Mexico and Brazil with high-impact campaigns

DEPT, a global digital agency renowned for its integrated approach to marketing, technology, and creativity, has announced its strategic partnership with Canva, the global visual communication and collaboration platform.

This partnership focuses on developing impactful creative assets for paid media campaigns, significantly amplifying Canva’s reach and engagement in the dynamic markets of Mexico and Brazil.

Leveraging its extensive international experience and cutting-edge creative expertise, DEPT has become a trusted partner for brands seeking to connect authentically with their target audiences. The agency’s tailored creative strategy for Canva demonstrates a deep understanding of the unique cultural nuances and market dynamics within Mexico and Brazil.

Joaquín Gatti, VP, DEPT LATAM: “We’re thrilled to be working with Canva, spearheading creative for their paid campaigns in Brazil and Mexico. Our collaborative efforts have showcased the powerful synergy between our organizations. By combining Canva’s innovative platform with our localized market expertise, we’ve successfully engaged new users and accelerated their growth in the region.

A global vision, local execution

Since the inception of the partnership, DEPT has produced over 2,000 static and animated assets for approximately 15 Canva campaigns. Their success stems from a dual-pronged approach:

Global Consistency: DEPT develops master assets that form the foundation for global campaigns, providing crucial support to Canva’s local teams in transcreation and translation, ensuring consistent brand messaging across all markets.

Local Resonance: For culturally relevant campaigns such as Carnival, Back to School, and Festas Juninas, DEPT’s Latin American teams create bespoke creative from the ground up, capturing the authentic spirit of each celebration with sensitivity and cultural understanding.

Josefina Méndez, Lead Art Director, DEPT LATAM: “Canva’s brand guidelines are comprehensive, and our focus lies in not only adhering to these guidelines but also crafting campaign assets that are both brand-aligned and uniquely reflective of each specific campaign. Achieving this requires seamless communication and collaboration across our multidisciplinary team, from initial concept development to final animation. While each team member brings specialized expertise, the diverse perspectives enrich the final product and continuously refine our workflow.”

Agile team, seamless execution

DEPT has assembled a dedicated, multidisciplinary team comprising strategists, creatives, motion designers, visual designers, copywriters, and art directors to support this partnership. This agile structure ensures personalized attention and efficient project execution.

www.deptagency.com

www.canva.com

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