Marketing Report

Creation
U.S. creator economy ad spend set to hit $37b in 2025, report
Pol Hoenderboom moves from DDB to DEPT
Edelman launches The Power of 55 creator list
Toyota pits McGrath against a cricket-savvy bird
Plymouth Rock taps regional quirks to rebuild insurance trust
Perkins appoints St. John as creative agency of record
Ad Council rallies sports stars to champion mental health
Haier selects TBWA\NZ to support tennis strategy
AI-led campaign turns London screens into call for child safety
Casey’s teams with Pepsi for flavour pairing push
Visa deepens support for creator economy with new financial tools
UTA to lead product placement for Parmigiano Reggiano
Royal Ontario Museum selects Courage as creative partner
Guinness pairs cookies and pints for the holiday season
HEINZ courts millennials recreating sitcom-famous sandwich
BARK lets dogs direct holiday ad, embraces ‘merry chaos’
Walgreens leans into holiday chaos in comedic campaign
Vodafone revisits four decades of Christmas connections
American Family insurance expands storytelling with film series
E.ON highlights energy dependence with media blackouts
Music-led campaign promotes wellness in Hispanic communities