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Its report, Becoming Uninfluenced, reveals that 62 percent of respondents consider being difficult to influence more aspirational than being an influencer, signalling a shift in how people perceive cultural status and authenticity.

The 2026 Global Insights Report, Scroll, Stop and Shop: Walled Garden Trends draws on global surveys of 22,000 consumers and 2,020 marketers, alongside additional DoubleVerify data.

Creator partnerships are becoming a larger part of how The North Face communicates its Never Stop Exploring platform across markets.

At Dreamforce, will.i.am explains why everyone should own a personal AI agent

The Fat Lady is a Belgian content marketing agency. We help organizations become relevant to the people they want to reach: customers, employees, stakeholders, or future employees.

Havas PLAY, which expanded into the ANZ region in November, will work across MOCCONA’s core portfolio and product development campaigns throughout 2026.

As brands continue to pour larger budgets into social media, creators and influencer partnerships, marketers are increasingly questioning whether social-first strategies alone can sustain long-term growth.

The report examines how marketers can achieve sustainable growth as investment in social and creator marketing continues to increase.

The campaign explores the tension between responding to the constant demands of modern life and creating opportunities for face-to-face connection.

Born Social's responsibilities include global social strategy, creative strategy and content production.

Brooklyn Water Bagel selected Champion to strengthen its communications strategy as it grows beyond its Florida roots. The agency's remit includes raising the profile of the brand's story while supporting its franchise development objectives.

The launch marks the most significant update to the TRESemmé brand in its 75-year history, with the company aiming to strengthen its position in the growing premium haircare market while maintaining accessible pricing.

The Dallas-based agency will lead strategic public relations and influencer marketing for the brunch restaurant chain,

The appointment marks the beginning of a partnership that will see Ogilvy support Lite n' Easy's brand strategy while drawing on the agency's multicultural, health and behavioural science expertise.