Born Social wins global Stanley 1913 account

The appointment will see Born Social define Stanley 1913's global social direction, with the aim of strengthening the brand's creative output

Born Social has been appointed global social and social production agency of record for Stanley 1913. The partnership expands the agency's remit from EMEA to a broader global role, with responsibility for shaping the brand's social strategy and content across multiple markets.

Led from the US, the appointment will see Born Social define Stanley 1913's global social direction, with the aim of strengthening the brand's creative output while supporting its international product portfolio.

Agency to lead global social strategy

Born Social's responsibilities include global social strategy, creative strategy and content production. The agency will focus on evolving Stanley 1913's brand positioning, expanding its reach to broader audiences and maintaining engagement with its existing community.

The appointment builds on the agencies' existing relationship in EMEA, extending Born Social's role across two of Stanley 1913's global markets.

Appointment supports international growth

Paddy Smith, Chief Creative Officer, Born Social: "Stanley 1913 is one of those true culturally relevant brands and a social force in its own right. What's most exciting is the ambition to continue building a brand that can travel across markets, audiences and moments. The opportunity to help scale that globally, while creating work that resonates locally is exactly the kind of challenge we're built for. This isn't just about showing up in feeds - it's about shaping what people talk about next."

Marissa McHugh, Director of Social & Influencer, Stanley 1913: "It was immediately clear from Born Social's pitch that they were the strategic partners we needed in today's competitive, social-first landscape. Our social team has ambitious goals as a leading food and beverage brand that social audiences around the world love to follow. Born Social's creative eye will help us continue to disrupt the category and rightfully solidify Stanley 1913 as a lifestyle essential."

US expansion continues

The account win coincides with Born Social's continued expansion in the US. The agency recently relocated members of its global leadership team, including Paddy Smith and Sarah Rainford, Vice President of Clients and New Business, to New York.

The appointment also follows other recent US business wins for Born Social and its parent company, Croud, including Nikon Inc. and ChapStick.

www.bornsocial.com

www.stanley1913.com

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