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No longer limited to passive watching, viewers are stepping into virtual worlds, shaping narratives, and becoming active participants in storytelling.

VML, a global brand creative and digital transformation company, has announced the promotion of Jeff Geheb to Chief Executive Officer of VML Enterprise Solutions.

In a disruptive breakthrough for live streaming, Vizrt and blinx bring extended reality graphics to TikTok Live in an industry first.

The ‘Makes Scents’ campaign, created by agency Insiders, promotes Rock Face’s range of male toiletries and body sprays while poking fun at the cliched tropes of men’s fragrance ads - from crashing waves to pouting celebrities in the desert.

To truly speak to what makes the Teen Burger the best-tasting, A&W conducted a tasting for the 15- and 30-second spots and brought together true Canadian burger lovers nationwide to speak to its taste.

Saint, an AI tech company focused on the creative industry, has appointed Stephanie Robles as CEO, effective April 1

In the recent past, one of the most significant shifts in how brands interact with their audiences has been the increasing integration of gaming into their campaigns.

In the end, brands that evolve with culture, not merely react to it, are the ones that will define the future.

Technology is enhancing human creativity to optimise relevant and personalised content and free up time for marketers to focus on big creative ideas that build brands and earn a purchase.

This will enable businesses to scale the production of personalized content, and through Publicis Groupe’s industry-leading identity solutions, tailor experiences to specific audiences – driving deeper engagement, innovation and growth for clients.

Paved’s premium marketplace connects top advertisers like Uber, DoorDash, and Salesforce with 253 million newsletter subscribers across 3,000+ publishers including NYT, NBC, Bloomberg, and TechCrunch.

Channl, a platform designed to revolutionize how musicians and creators connect with their fans and monetize their content, has officially launched

Nick brings a wealth of experience and a proven track record of success to this role, most recently serving as global client managing director at Hogarth, working with high-profile luxury brands.

Advancements in data analytics, digital technologies, and the rise of connected devices are at the heart of this renaissance.

The Forrester report notes that VML has the highest current offering category score in the evaluation.

The Sony Audio Institute, established for an initial 10-year term, will serve as a hub for interdisciplinary collaboration, merging the expertise of Sony's professional and consumer audio businesses with NYU students, faculty, and facilities.

The remit includes developing a regional content creator strategy, local market research and end-to-end content creator management.

Influencer marketing has undergone a major transformation over the past decade, evolving from a niche marketing strategy to one of the most prominent tools in the digital marketing space.

ROAST will focus on a comprehensive search strategy encompassing both technical SEO and content-driven approaches, building Policy Expert’s profile in key insurance categories.

ecobee’s award-winning smart home products, including smart thermostats, doorbell cameras, sensors, and more, are designed to work together to help customers and the planet.

A new report by MIT Technology Review Insights explores how emerging tech is remaking the media and entertainment industries - opening new business opportunities for the technologically savvy.