AI startup Saint appoints Stephanie Robles as CEO

Saint, an AI tech company focused on the creative industry, has appointed Stephanie Robles as CEO, effective April 1. With this appointment, Robles joins the company as Co-founder. With her fifteen years of experience at the intersection of media, data and technology, she will further expand Saint and position it as a strong strategic AI partner for the creative industry.

After six years in London, where she held various international roles, Robles now returns to Amsterdam to lead Saint as CEO. She founded Saint together with a team of diverse specialists, across creative, data and tech, to enable an independent approach to AI in marketing and creative. Robles previously held various leadership roles at leading agencies within WPP, including Wavemaker and GroupM. In her previous role as Global Client Partner at GroupM’s digital technology hub, Robles was responsible for innovative digital and data-driven solutions for multinational brands.

''With Saint, we're not just building AI tools, we're completely redefining the AI landscape. We're building a fully integrated data platform that underpins powerful AI infrastructures. With this, we create unique, personalized lenses for each client that provide deep insights into their audiences with breakthrough solutions. This allows us to fully customize AI, with speed, quality and safety built in from the core,'' said Stephanie.

Saint develops AI solutions without being dependent on large tech players. With its self-developed AI platform, Halo, Saint helps organizations to apply AI safely and scalably.

''By using advanced lenses, we are able to develop market research, strategies and content not in weeks, but in hours,'' said Stephanie.

In addition, Saint guarantees the full integrity of customer data. Halo acts as a secure vault in which data is stored independently and fully compliant, fully in line with the latest regulations in the field of AI, data and privacy.

Stephanie further says: ''We don't want to create a closed system, but rather join forces with other players in marketing. We do this by working with agencies that want to accelerate and expand their AI capabilities. At the same time, we help marketers and brands to integrate AI internally in a responsible way, tailored to their specific ambitions and first-party data. I am convinced that this is the only way we can accelerate the transformation in the industry together.''

Saint already works with L-Founders, Disney and Renewaball, among others, and is growing rapidly as an AI partner for creative agencies and brands in Europe. For example, Saint supports startup Renewaball with end-to-end support: from developing a brand identity, communication via social media to other expressions, such as POS, advertisements and retail activations.

Stephanie concludes: ''The industry is at a tipping point. My ambition is to make Saint grow into the partner for organizations that want to use AI without compromising on creativity, safety and brand experience.''

www.saint.amsterdam

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