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Smartly.io joins TikTok marketing partner programme offering ad performance at scale

06-05-2022 | 07:47:27
Smartly.io is now badged as both an official Creative Partner and a Campaign Management Partner for TikTok.

Cooler Screens and Place Exchange connect brands with programmatic in-store advertising

06-05-2022 | 07:43:37
Cooler Screens, which is creating the world's largest in-store digital media, marketing, and merchandising platform, is partnering with Place Exchange, a programmatic technology platform, to reach consumers more effectively at their moment of truth.

DEPT acquires growth marketing agency 3Q Digital

05-05-2022 | 08:42:33
Together, DEPT and 3Q Digital will have 3,000 specialists that will support pver  65 languages and campaign experiences in more than 180 markets.

BWZ Media acquires London-based SaaS Lead-Generation Company Crozdesk

05-05-2022 | 08:38:39
Vancouver-based media company Black and White Zebra (BWZ), has announced the acquisition of London, UK-based SaaS lead-generation company Crozdesk, with its newly launched vendor platform SoftwareSelect.

IRI partners with TikTok to provide granular media measurement solutions for advertisers

05-05-2022 | 08:31:12
Through this partnership, IRI will incorporate TikTok's aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix.

DoubleVerify earns accreditation for independent third-party viewability reporting on YouTube

05-05-2022 | 08:27:36
YouTube is a critical channel for advertisers to reach their audiences.

InfoSum and The Trade Desk to power privacy-centric activation of advertiser first-party data

05-05-2022 | 08:23:36
The partnership and integration will bring together two companies focused on the future of privacy, security, interoperability, and open marketplaces.

[eMarketer] PayPal plans digital wallet engagement booster as growth slows

05-05-2022 | 07:58:03
The company added 2.4 million accounts to end the quarter with 429 million active users. Growth was well below the 9.8 million accounts added in Q4, when new users from its Paidy acquisition bolstered numbers.

[Marketing week] Bob Koigi: Bridging advertising skills gap

04-05-2022 | 10:34:00
With the urgent need for highly skilled and diverse talent in the advertising industry and the growing role of technology in redefining modern day advertising, companies and brands are looking at innovative ways of bridging the skills gap.

Quantcast and MediaCom partner to fill skills gap and advertising talent pipeline

04-05-2022 | 08:55:38
Quantcast, a global advertising technology company, has announced a first-of-its-kind partnership with GroupM's MediaCom, whereby MediaCom guarantees qualified applicants who earn a Quantcast Academy certification an interview for open roles at MediaCom.

iO wins Belgian healthcare company La Mutualité Chrétienne’s digital pitch

04-05-2022 | 08:44:00
The full-service agency thus becomes the trusted partner with the mission to accelerate the digitalisation and the performance approach of La Mutualité Chrétienne. ​

[eMarketer] Rising podcast listenership draws advertising dollars

04-05-2022 | 08:14:52
Podcast listening is up, and advertisers are taking notice. US podcast ad spending is rising at double-digit percentage rates yearly and will top $2 billion next year and reach $3 billion by 2026.

GroupM announces next steps to accelerate innovation and simplify operations

03-05-2022 | 08:45:04
GroupM, WPP’s media investment group, has announced the latest steps in its transformation to accelerate innovation for clients and further simplify its operations.

MediaCom merges operations with Essence to become EssenceMediacom

03-05-2022 | 08:34:45
Clients will be able to leverage an expanded global organization founded by two agencies that are strategic complements.

Paramount partners with YouTube for global livestream of TOP Gun: Maverick

03-05-2022 | 08:05:07
Paramount Global has announced an exclusive partnership with YouTube to livestream the world premiere event of the Paramount Pictures theatrical release, Top Gun: Maverick.

M-net, miecom bring fiber optic internet to Altenmünster, Germany

29-04-2022 | 15:46:00
Bavaria's fiber optic provider M-net is building a fiber optic network in Altenmünster in the Augsburg district together with the regional network operator miecom-Netzservice.

Logistics startup SWVL acquires Volt Lines, enters European market

29-04-2022 | 14:54:00
Swvl Holdings, a global provider of transformative tech-enabled mass transit solutions, announced a definitive agreement to acquire Zeelo, the UK's largest smart bus platform and technology scale-up, measured by bookings.

Hivestack announces global alliance with Xandr for programmatic Digital Out of Home (DOOH)

27-04-2022 | 14:50:00
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has today announced a strategic global collaboration with Xandr, a data-enabled technology platform.

Viaccess-Orca and Google Cloud usher in cloud-native era for the TV industry

25-04-2022 | 14:40:00
Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, announced a new collaboration with Google Cloud to streamline TV and video service deployments and operations.

Vodafone Spain launches Wi-Fi 6 service to multiply Wi-Fi speed by 4 to fiber customers

25-04-2022 | 14:02:00
Vodafone Spain announced that, starting today, all its new fiber customers can access Wi-Fi 6 technology, thanks to its Vodafone Wi-Fi 6 Station router and the Super WiFi 6 service, for €9.99/month.

iO partners with UBA Academy to equip marketers with e-commerce knowledge

14-04-2022 | 08:06:39
United Brands Association (UBA) and iO have collaborated to develop the five-part video training “E-commerce in 2022” at the UBA Academy.


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