iO wins Belgian healthcare company La Mutualité Chrétienne’s digital pitch

Following a public tender in which several agencies participated, iO has been chosen as the winner of the Mutualité Chrétienne's digital pitch. The full-service agency thus becomes the trusted partner with the mission to accelerate the digitalisation and the performance approach of La Mutualité Chrétienne.

As a major player in the field of healthcare in Belgium, the Mutualité Chrétienne was looking for an agency that could help them establish digital strategies to recruit and retain as many members as possible.

This is exactly what La Mutualité found in iO.

Gérald Vanmollekot, Strategic Planner - Research & Product Area, Mutualité Chrétienne: “Through the exercises carried out for the pitch, iO was able to demonstrate great abilities in understanding the reality of our mutual market and our challenges in terms of digital development. Their structured, coherent, and realistic approach to developing their response to concrete problems enabled us to favourably assess their level of digital expertise. On top of that, their professionalism throughout the selection process convinced us that iO would be a solid partner to support us in our future digital campaigns and the development of a performance and conversion marketing approach.”

The Mutualité Chrétienne is betting on a true full-service offer thanks to the 1700 iO experts throughout Europe.

As a true end-to-end partner, the agency will be involved in many digital aspects: marketing strategy and content, advertising, social media, content creation, digital campaign management, data collection, and performance analysis, marketing automation, and CRO.

In addition to all this, iO will be responsible for the digital training and development of the Mutualité Chrétienne’s internal teams.

This is not the first time that iO and the Mutualité Chrétienne have crossed paths. Indeed, the Mutualité Chrétienne had already been working with Be Connect, which is now part of iO, for more than 5 years. The digital agency acted as an expert in social media and digital advertising.

Sabrina Bulteau, former CEO and co-founder, Be Connect and current Strategy & Marketing Service Line Director, iO Campus Brussels: “With iO, we can now have even more impact for the Mutualité Chrétienne, thanks to our integrated approach and the close collaboration between all our expert teams. The Mutualité Chrétienne presents many challenges and we are happy to be able to support them in accelerating their digitalisation as well as in optimising their performance.”

The collaboration has already started: the launch of the first campaigns is planned for the end of May.

www.iodigital.com

www.mc.be

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