Quantcast and MediaCom partner to fill skills gap and advertising talent pipeline
Quantcast, a global advertising technology company, has announced a first-of-its-kind partnership with GroupM's MediaCom, whereby MediaCom guarantees qualified applicants who earn a Quantcast Academy certification an interview for open roles at MediaCom.
Konrad Feldman, CEO, Quantcast: "Quantcast is committed to providing high-quality industry education to develop the skills that support rapid transformation in digital advertising. With this partnership, individuals from all backgrounds now have easy access to exciting roles with a leading global media agency and MediaCom gains a pipeline of talent armed with the knowledge and tools to advance the industry's growth and evolution."
The Great Resignation and the urgent need for highly skilled and diverse talent made it clear to MediaCom that there were barriers for job seekers and employers in the advertising industry. In a recent LinkedIn poll, Adam Potashnick, Chief Operating Officer at MediaCom U.S., found that "applying and never hearing back" was the most frustrating part of the application process for 59% of job seekers. As a result, MediaCom is addressing the frustration head-on and initiated a program of interviews and offers on the same day. The agency's unique approach to hiring new talent streamlines a traditionally longer interview process, which often includes multiple interviews and assignments.
Adam Potashnick, U.S. COO, MediaCom: "The current hiring environment demands out-of-the-box thinking. Partnering with Quantcast gives us a pool of qualified applications that merit a guaranteed interview. I am personally invested in supporting people getting a foot in the door and am excited to connect with all the talented people who complete the program."
Yorlene Goff, U.S. Executive Director, People, MediaCom: "Our People First philosophy doesn't start and end with our employees. We believe strongly in extending that commitment to everyone - in our industry and broader community. This is another great example of listening to job seekers and putting them first.”
The Quantcast Academy is part of a larger effort by Quantcast to nurture and train a new generation of talent for the advertising ecosystem. It is a free certification program that provides online learning modules and a full certification program for individuals to understand the language, tools, and processes of the digital advertising ecosystem, including concepts such as data privacy, identity and how artificial intelligence works and its increasingly integral role in marketing strategy.
The academy also arms individuals with the training and skills needed to become certified experts in the Quantcast Platform.
