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Now for the first time, brands, agencies, omnichannel demand-side platforms (DSPs) and media owners - both in the country and globally - can access the Hivestack platform and suite of solutions to plan, activate, measure and drive revenue from programmatic DOOH campaigns in Brazil.

Global demand partners from the Targetplay network across the USA, Europe, LATAM and APAC will be able to access Gadsme’s supply side network of mobile games studios at scale.

The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.

The move recognizes the importance of the UK as WPP’s home market and its second largest worldwide after the United States, and the ongoing simplification and integration of the company’s operations.

Go Addressable, an industry initiative created by television distributors to advance addressable advertising, has released new research – in conjunction with Advertiser Perceptions – that tracks the latest growth, adoption and usage of this medium.

Global is directly looking for a Podcast Account Manager, DAX Supply - Leicester Square, London

Global is directly looking for a Group Trading Manager - Leicester Square, London

LG Ads Solutions, the connected TV and cross-screen advertising service, has announced three new executive appointments.

MZ Group will work closely with AiAdvertising management to develop and implement a comprehensive capital markets strategy designed to increase the Company’s visibility throughout the investment community.

As an early adopter and first certified partner, Camelot will use the data, tech, and tools from America’s  number 1 TV streaming platform* to make it easy for SMBs to grow their businesses and achieve their marketing goals.

Quantcast, a global advertising technology company, has announced Deb Stambaugh as its chief marketing officer. Stambaugh joins Quantcast at a pivotal moment of transformation.

The Company’s new corporate image and identity are reflective of its forward-thinking approach to advertising technology.

additive+ will integrate into Havas Media Group (HMG) UK under the leadership of CEO Patrick Affleck.

The majority of mobile users have 20 or more apps on their devices, but up to 50% only use 5-10 on a daily basis. That’s why it’s critical for publishers and developers to focus on retention as well as acquisition.

The development represents a significant shift in strategy for Meta, which spent much of the past two years focused on making ecommerce a priority.

The report also revealed that smaller advertisers continue to struggle with the increasing complexity of cross-channel advertising.

Dentsu Group Inc. has announced its transition to a new globally integrated leadership structure designed to accelerate its business transformation and promote operational excellence.

The survey results highlight strong growth of podcast listening in India and the effectiveness of podcast advertising to drive brand and product recall.

That said, billboards’ share decreased by 9 percentage points with that money going to transit as commuters return to buses and trains.

Annual revenues generated by in-house advertising and partnership programs at Ontario International Airport (ONT) doubled to $1.6 million in the past 18 months, and the trend is expected to continue as demand for air travel in Southern California surges.

The 155-strong business will join the Wunderman Thompson global network, complementing its well-established commerce and marketing services teams in Northern Europe.