Targetspot partners with Gadsme to launch in-game audio ads to the world
Targetplay, a new division of Targetspot dedicated to gaming, has announced a new representation partnership with Gadsme, a global premium in-game monetisation platform adopted by major studios including Voodoo, Ubisoft, Tilting Point, TapNation and Lion Studios.
Global demand partners from the Targetplay network across the USA, Europe, LATAM and APAC will be able to access Gadsme’s supply side network of mobile games studios at scale.
Guillaume Monteaux, CEO, Gadsme: “We are focused on delivering best in class non-intrusive monetization solutions to our gaming community and our elegant and unique audio format - jointly developed with Targetplay - is designed to maximise audio KPI’s and minimise user disruption.”
Adam Pattison, Global Head, Targetplay: “Our advertising partners have been experimenting with in-game audio, and our partnership with Gadsme gives them access to some of the most premium inventory in the market today.”
Mario Cabanas, General Manager, Targetspot: “Targetspot was always a pioneer in the audio industry and with this division we maintain our vision of opening new possibilities in the audio advertising industry. Mobile gaming advertising spending is forecasted to reach 130 billion dollars worldwide in 2025, a great opportunity for audio ads who are preferred by 75% of mobile users over video ads because they allow the gamer to keep playing.”
