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The decision unifies media duties for the combined business under one agency, marking a major consolidation within the UK’s largest mobile network operator.

The title underscores iO’s expertise in implementing complex automation solutions that connect marketing, sales, CRM, and customer service into one measurable growth engine.

British hospitality tech startup AWOL, is challenging the reliability of online restaurant reviews and tackling the estimated $300 billion crisis of fake consumer feedback.

The campaign introduces a tongue-in-cheek piece of “wearable tech” — a functional bottle opener necklace — as Heineken’s answer to digital companionship devices.

He will oversee all aspects of PMG’s regional business, aligning its expansion with the company’s global vision.

The initiative reinforces Bell’s 145-year legacy of enabling communication and connection, while introducing a new creative and visual identity that repositions the brand with a human-first perspective.

The collaboration aims to transform the way brands connect with consumers, enabling real-time personalization at scale and equipping marketing teams with cutting-edge AI capabilities.

The changes are designed to create a more agile, simplified, and connected organisation focused on innovation and growth. The full strategy will be unveiled on 23 October at Heineken’s Capital Markets Event in Seville, Spain.

Following its initial launch last month, the campaign now extends beyond traditional media, appearing in unexpected places such as on the side of sheep and on golf balls lost in the rough—each representing surprising spots with reliable O2 coverage.

The partnership is built on shared values of creativity and digital freedom, extending a successful US collaboration to a global scale for the first time.

The platform launched nationwide with a two-minute short film featuring Universal Pictures’ classic characters Dr. Frankenstein and Frankenstein’s monster.

The initiative forms part of the company’s Restore Fund, which now supports two dozen conservation and regenerative agriculture projects across six continents.

Developed by the creators of Tikkie in partnership with DEPT, BUUT provides young users with tools to manage their money through simple, visual features such as digital “jars” for payments and savings.

The agency will lead paid media strategy and execution across both global and local markets, with the goal of accelerating growth and strengthening engagement with core audiences.

The appointments strengthen the company’s creative, media and strategy leadership across the Americas.

The approach combines Ogilvy PR’s expertise in earned media with Ogilvy One’s digital optimisation capabilities, supported by AI optimisation partner Semrush.

Developed with creative agency Zulu Alpha Kilo, the initiative is part of the brand’s global relaunch and aims to encourage people to bring more nature into their lives, starting with their media choices.

Brand authority is what drives credibility. It is what convinces a journalist to call you for comment and what persuades a customer to listen without hesitation.

The publication examines how collaboration, artificial intelligence, and new financing models are shaping responses to global health challenges.

The integrated campaign, Two networks are better than one, highlights the benefits customers are already experiencing, including wider coverage, faster speeds and fewer not spots.

The rebrand reflects Liquidity’s ambition to expand its global presence and signal a shift from a technology-focused image to one that places greater emphasis on humanity and relationships.