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The Institute of Practitioners in Advertising, IPA, has announced that Mediabridge, M.i. Media, Osaka Labs and We are Boutique were elected into IPA membership at its quarterly Council meeting on 23 March.

For the first time anywhere, users of the Adthos Platform can generate complete audio ads from start to finish using AI technology.

The partnership will focus on joint integrations and solution development aimed at helping brands leverage their first party data to create personalised engagement.

Nielsen, a global player in audience measurement, data and analytics, has identified for the first time the drivers of brand lift on emerging media, illuminating common factors that drive campaign performance.

Integral Ad Science, a global player in digital media quality, has announced its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace.

The CitrusAd and Sponsorcart partnership simplifies video campaign activation, and retail monetization, making it easier than ever for brand advertisers across the globe to activate shoppable video campaigns on retail media networks.

 His appointment marks a new chapter in Locala’s  North American expansion. After opening the Montreal Office four years ago, Hadrien helped sustain the company’s growth and recently led the opening of a new office in Toronto.

DG is the first retailer to offer this solution, allowing advertisers to reach the hard-to-reach consumer and close the loop with in-store sales.

The overwhelming majority of ad-blocking software users – 250 million strong (who are actually ad-filtering users) – consent to see non intrusive online ads that adhere to the Acceptable Ads Standard, defined and approved by the independent Acceptable Ads Committee.

Smart advertising services are the services offered by advertising agencies to create ad campaigns for businesses based on consumer preferences and drive traffic to businesses' websites.

These solutions ensure advertising campaigns running on Netflix are delivered fraud-free and are seen by real viewers.

The World Out of Home Organization has signed up seven new members; three from Europe, two from the Middle East and one each from Africa and South America.

The company, which holds certified partnerships with media leaders Meta, TikTok and Google, among others, brings dynamic integrations to the digital and social space, successfully “redefining social and creativity,” according to Nikhil Lai, Senior Analyst at Forrester.

Launching in April 2023, the leading industry trade bodies will create a joint Task Force to include all stakeholders including advertising agencies, marketers, publishers, and ad tech companies.

More and more, marketers are facing challenges when it comes to identifying and reaching the best audiences that will ensure the highest return on investment for their brands. 

Commissioned by ITV AdLabs, ITV’s commercial innovations umbrella, the free Recovery Budget Planner, built using independent data from Magic Numbers, will give advertisers the expected impacts of different advertising budget scenarios in terms of market share, sales and profit.

The Advertising Association, IPA and ISBA which represent their members in Scotland, have taken the unprecedented step of issuing a joint public statement in support of Scottish Government's proposals to ban alcohol advertising.

Nexoya integrates digital advertising channels and connects them with their AI-based solution.

The partnership demonstrates AiAdvertising's belief in the power of marketer + machine and dedication to propelling traditional advertising into the future.

Hivestack, the world’s, independent programmatic digital out of home (DOOH) ad tech company has announced an exclusive partnership with Focus Media Hong Kong Limited, a major DOOH media company in Hong Kong.

New analysis from Kantar, the data and analytics company, and Emotion AI pioneer, Affectiva, a Smart Eye company, finds digital ads that generate strong emotions in consumers are four times more impactful.