Marketing Report
12 new corporate members join the World Federation of Advertisers news

12 new corporate members join the World Federation of Advertisers

Since December 2022, The World Federation of Advertisers, WFA, has welcomed 12 new corporate members, bringing the total of the WFA membership to 151 companies.

New corporate members include IBM, Mercado Libre, Primark, William Grant & Sons, Fidelity, Aldi (South), AkzoNobel, BSHG, Centene, Hoya Vision, Deichmann and Infosys.

With headquarters in markets as far apart as Germany, Uruguay, Japan and India, these new members demonstrate the global nature of the WFA membership. They show that there is a clear and common agenda for global marketers, regardless of sector, whether it be FMCG, manufacturing, retail or tech.

Nuno Pena, Global Marketing Director Decorative Paints, AkzoNobel: “By being a WFA member, we have access to knowledge, tools and resources, but also to thought leaders and practitioners who will provide an important source of inspiration and benchmarks. In parallel our own experience and knowledge will contribute to the WFA groups and forums, driving better marketing for all.”

Richa Goswami, Group Chief Marketing Officer, Fidelity International: “We are delighted to join WFA, adding Fidelity International’s name to an impressive list of corporate members from around the globe. We look forward to utilizing WFA’s wide-ranging insights, resources and network as we further develop Fidelity International’s world class brand and deepen relationships with our clients.”

Stephan Loerke, CEO, WFA: “It is always a privilege to welcome new names to the WFA membership and see confirmation that our peer-to-peer model works to provide value to multinational clients all over the world. It is apparent that there are common goals for marketers across different sectors worldwide, be it addressing key issues such as the decline in creative effectiveness, working more efficiently with partners, maximising return on media investment, or working collectively to address important industry issues around diversity, sustainability and corporate responsibility.”