Marketing Report
Flywheel and CitrusAd support retail media with global API integration

Flywheel and CitrusAd support retail media with global API integration

Flywheel, a global palyer in retail media managed service, has completed its global reporting API integration with CitrusAd.

The integration of CitrusAd’s reporting API allows data to connect to Flywheel’s application and provides unprecedented versatility for client reporting. Additionally, the integration makes new features, ongoing data improvements with better shopper history and advanced reporting metrics readily available to support clients with speed and agility for proactive recommendations.

The CitrusAd API enhances the level of detail with greater support and better customer experiences through hyper-intelligent advertising – all of which will establish greater trust and advocate for further investment. Flywheel has a 250+ client services team that provides high touch managed services to drive strategy, planning, next-level execution, and reporting.

Jaclyn Nix, EVP, Media Sales and Operations, CitrusAd: “Flywheel works with many of the world's largest, most sophisticated brands, and who in turn are critical customers for our retail clients. Their skilled client services team now has access to advanced metrics to better support clients.”

According to data released in “The state of retail media in 2023” from CitrusAd and its parent company, Epsilon, 75% of brands want transparency on up-to-date campaign performance reports. The global survey of retailers and brands also identified total sales (47%) and return on ad spend (47%) as brands’ top metrics for measuring retail media campaigns.

Sandy Welsch, VP, Omnichannel Platforms, Flywheel: “This integration allows us to drive better results for our clients and their retail partners through reliable data and ad technology.”