Snap Inc. partners with InMarket to measure the real-world impact of ad campaigns
InMarket, a player in 360-degree marketing intelligence and real-time advertising, has announced a strategic partnership with Snap Inc., creator of Snapchat.
This partnership promises to enhance the way Snapchat advertisers can optimize their campaigns inflight and measure the offline impact of their advertising by utilizing the power of InMarket's Lift Conversion Index (LCI).
By partnering with InMarket, Snap will provide advertisers with insights into the real-world actions and behaviors of their target audiences. Brands can measure real-world outcomes, such as Incremental Visits, & Sales, as well as Transaction Rate, Shop Rate and Basket Size when leveraging Retail Sales Lift capabilities. Overall, Snapchat advertisers can utilize InMarket's LCI to make data-driven decisions and optimize their spending more effectively over time on the platform.
Christopher Plambeck, Head of Marketing Science, Snap Inc: "We are thrilled to collaborate with InMarket to enhance the way brands measure their Snapchat advertising. By leveraging InMarket's measurement capabilities, we can offer advertisers a deeper understanding of their campaigns success and the ability to optimize and enhance their ad spend on Snapchat in ways that significantly boost campaign performance."
Todd Morris, CEO, InMarket: "We are excited to combine our measurement expertise with Snapchat's highly interactive platform and massive scale to empower brands and deliver ads that connect and engage consumers. This collaboration represents a game-changer for advertisers and sets a new standard for measuring the impact of leading social media platforms like Snapchat on driving real-world outcomes and ROAS."
