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The Minute Maid Zero Sugar campaign was delivered by Studio X, the execution arm of WPP Open X, and supported by X&O, Essence Mediacom, United Talent Agency, Zeno Group and Ogilvy.

Prescient AI uses first-party data and proprietary machine learning models to accurately determine both the direct impact of ads that users engage with, as well as the "halo effects" of all the ads consumers see, but don't click on.

Dubbed Every Story Starts with a Yes, the campaign film recently made its worldwide premiere and is available on TV, online, and in cinemas.

Produced by Red Antler, the Own Your Pause’s PSA-style video spotlights a group of diverse and powerful women sharing their menopausal experiences in a way that is both relatable and heartfelt, encouraging others to join the conversation.

Shot by Mert Alas, the campaign offers a fresh and impactful take on Eternity’s timeless dream of eternal love, capturing Idris and Sabrina in moments of intimacy set to a bespoke cover of “Fever” by FKA twigs.

Dove believes a 10-year old's face should be a canvas for care-free fun, not anti-ageing products. As a consequence of societal pressures, young girls are glorifying the latest in anti-ageing skincare trends.

As markets evolve and consumers’ preferences shift, brands are stepping up competition with their worthiness not just being measured by the value they provide to their customers and their accounts but also their role and responsibility to society today and in the future.

Manna needed a refresh for its product labels. To visually update them and anchor the brand name in the minds of the general public, iO developed a creative branding campaign. 

The campaign aims to inspire young audiences who think they know Toyota and to showcase the brand in an exciting new way that celebrates the thrill of driving.

Set in a virtual universe, the campaign introduces the Coach Spring collection within a story about finding the courage to discover what it means to be real in your own way.

The drink is singing its own praises, too, in a pair of music-focused activations. “It’s Gonna Be Me,” the chart-topping Y2K single, is the new anthem for Coke Zero Sugar in 2024.

The creator economy is booming and is only expected to continue growing in 2024. The era of polished content, the perfect aesthetics, and models is coming to an end. Everyday people and everyday content is taking the lead.

Uncovering how pressure has a significant impact on the next-generation’s relationship with sport, affecting enjoyment and overall participation, adidas is using neuroscience to explore how the world’s best manage it.

The campaign, "Election 2024: Be informed, not misled," will ensure more Americans can discern fact from fiction when it comes to voting.

Heineken teams up with new ambassador, Dutch team captain Virgil van Dijk alongside former Lioness Jill Scott MBE, to celebrate the modern face of football fandom.

With Latino viewers making up one of the fastest-growing football fanbases, Nissan is looking to build a meaningful connection with consumers during the nation’s biggest game where sports, music and culture unite.

Following an audit of the measures implemented by Afnor, LG's "Care For Where You Live: New Horizon" campaign achieved an eco-production score of 78.5%, earning the Ecoprod two-star certification in the process.

This year's celebration features inspiring out of home (OOH) initiatives, a renewed partnership with Ad Age for the Black Creative Excellence Campaign, and impactful collaborations with communities committed to preserving and promoting Black history.

A :30 video and a series of display ads that promote the legislation will run for the next six months on digital platforms in the Washington, D.C. metro area and dozens of congressional districts represented by key U.S. House lawmakers.

The brand's new ad campaign with Tina Fey focuses on the evolving desires of travelers to explore the diverse personas within themselves and choose who they want to be every time they travel, encouraging them to discover the millions of places to stay that Booking.com has to offer, with just a touch of a button.

 A symbol of problem solving, intelligence, creativity and perseverance, the Rubik's Cube will be celebrated with a multifaceted, year-long marketing campaign themed 'Make Your Move', to inspire the next generation of problem solvers.