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The connectors, powered by Meta’s ads model context protocol server and command line interface, provide a secure, authenticated link to live campaign data.

The member-only course targets teams across strategy, client leadership, creative, production and management, with a focus on moving beyond experimentation to practical implementation that improves output, efficiency and client delivery.

Shifts in buyer behaviour are forcing B2B marketers to rethink how they drive growth, as increasingly complex decision-making processes slow purchasing and raise the stakes for engagement.

The study, based on a global survey of 371 senior marketing leaders, shows that success depends less on rapid AI adoption and more on how teams integrate it into their workflows.

The research identifies buyer indecision, rather than competition, as the primary barrier to B2B growth, driven by increasingly complex buying groups and rising risk sensitivity in decision-making.

The report forecasts a compound annual growth rate of 36.2 percent over the period, driven by increasing demand for automation, personalised content, and data-led decision-making across digital marketing teams.

On capturing “market share” in a world that doesn’t exist, yet determines everything.

The company’s research and development teams are applying AI, automation, and machine learning to analyse consumer insights, accelerate formulation processes, and develop new products across hair care, skin care, and wellbeing categories.

The partnership brings a unified offering to agencies, combining Outmax’s optimisation capabilities with Perion’s programmatic digital out-of-home solutions.

The integration connects both companies’ systems into a single workflow, allowing marketers to evaluate campaign configuration and exchange-level diagnostics simultaneously.

WPP has expanded its cloud and AI partnership with Google, integrating Earth AI models and datasets into its WPP Open marketing platform.

The collaboration builds on a long-standing relationship between the two companies and aims to integrate Omnicom’s proprietary Omni platform with Adobe’s enterprise marketing and creative technology stack.

The appointment comes as iO continues its transition from a network of agencies into a single integrated organisation, with campuses across the Netherlands, Belgium, Sweden and Denmark.

The system enables planners to input briefs in natural language or upload documents, automatically generating campaign structures, audience recommendations and buying parameters.

Leo Singapore sits at the centre of one of the world’s most culturally diverse regions, where fast-moving markets, shifting consumer behaviour and a rising regional identity shape creativity.

The campaign supports Mazda’s re-entry of the MX-5 into the South African market and demonstrates how AI-native production tools are being used to streamline commercial filmmaking while maintaining creative control and brand consistency.

AI tools are a central part of that process, helping buyers build shortlists, compare vendors, synthesize reviews and testimonials, and answer questions in minutes rather than weeks.

The appointment strengthens WPP Media’s existing global relationship with both QSR brands and extends its work across multiple regions, including the UK, Europe, MENA, APAC and South Africa.

It measures what agencies can no longer ignore: social and environmental outcomes, not just attention. Purpose is no longer a trend; it is a competitive edge.

The initiative follows a sharp rise in reports of misogyny and violence against women, including cases involving manipulated or fabricated images, according to data from SaferNet Brasil.

The upgraded system introduces agentic AI capabilities intended to shift marketing operations from linear processes to predictive, outcome-driven decision-making.