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The platform launched nationwide with a two-minute short film featuring Universal Pictures’ classic characters Dr. Frankenstein and Frankenstein’s monster.

The initiative forms part of the company’s Restore Fund, which now supports two dozen conservation and regenerative agriculture projects across six continents.

Developed by the creators of Tikkie in partnership with DEPT, BUUT provides young users with tools to manage their money through simple, visual features such as digital “jars” for payments and savings.

The agency will lead paid media strategy and execution across both global and local markets, with the goal of accelerating growth and strengthening engagement with core audiences.

The appointments strengthen the company’s creative, media and strategy leadership across the Americas.

The approach combines Ogilvy PR’s expertise in earned media with Ogilvy One’s digital optimisation capabilities, supported by AI optimisation partner Semrush.

Developed with creative agency Zulu Alpha Kilo, the initiative is part of the brand’s global relaunch and aims to encourage people to bring more nature into their lives, starting with their media choices.

Brand authority is what drives credibility. It is what convinces a journalist to call you for comment and what persuades a customer to listen without hesitation.

The publication examines how collaboration, artificial intelligence, and new financing models are shaping responses to global health challenges.

The integrated campaign, Two networks are better than one, highlights the benefits customers are already experiencing, including wider coverage, faster speeds and fewer not spots.

The rebrand reflects Liquidity’s ambition to expand its global presence and signal a shift from a technology-focused image to one that places greater emphasis on humanity and relationships.

Built for sports and live events, the system analyzes multi-camera feeds as they happen, suggesting optimal shots, prioritizing content and optimizing bandwidth.

As part of the partnership, iO will oversee the full application landscape for VfPf, including self-service portals and websites such as VfPf.nl and Arbocatalogus PO.

The move unites WPP’s MACH-certified agencies AKQA, Ogilvy One and VML under one global membership.

The partnership begins with a limited beta for selected customers in the Americas, with plans to roll out globally and into other Google Marketing Platform tools.

For two decades, businesses have depended on Google search as the engine of the web. That engine is now being ripped apart.

The initiative aims to highlight the risks of excessive screen use in a playful way while encouraging young people to discover offline activities.

The campaign highlights the challenges businesses face as they shift from experimental pilots to large-scale AI solutions.

The initiative brings together academic researchers and global industry leaders to develop open-source solutions to pressing challenges, ensuring AI evolves in responsible and impactful ways.

The company developed Dev² to address the needs of large-scale e-commerce platforms, where frequent user interface changes and holiday-driven promotions can disrupt mission-critical flows such as checkout.

Net revenue reached 88.3 million euros, up 5.8 percent, driven largely by strong performance in Digital Marketing and international expansion.