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The figures come from The State of Influencer Marketing in Europe 2025, a benchmark study from Kolsquare produced with NewtonX, which positions the UK as one of the most active markets in Europe.

The research signals a shift in the C-suite’s remit: CMOs are moving from brand stewardship to transformation leadership as AI becomes integral to both strategy and organizational change.

The partnership adds another national retailer to the agency’s expanding roster and reinforces its role in helping established brands modernise customer engagement and drive measurable growth.

With more than 500 specialists across the UK, Europe and the USA, the agency positions commercial impact as its core metric, aiming to ensure that digital experience drives the organisational results brands require to grow.

The film, created by Leo UK, revisits four decades of Christmas moments shaped by evolving mobile technology.

Reporting to Chief Executive Officer Paul Zwillenberg, she will oversee Kantar’s combined expertise, IP, products and technology to support clients across markets.

With 450 million active users, the company positions the framework as a way to understand which brand messages genuinely influence outcomes on its platform.

With two decades of experience at top agencies, her mission is to transform DEPT from a powerful industry "whisper" into an iconic and culturally relevant partner by delivering truly integrated, high-craft work.

Reporting to WPP Chief Technology Officer Stephan Pretorius, Horwitz will lead efforts to integrate advanced technology into client solutions, connecting WPP’s creative expertise with global partners to accelerate innovation across commerce, content, and culture.

The collaboration connects mobile marketing data with purchases made through the Xsolla Web Shop, allowing developers to measure the impact of their campaigns across app and web environments.

From powering data-driven creativity to optimising production lines, AI is now embedded in the company’s end-to-end operations—delivering measurable results from factory floor to consumer engagement.

The study finds that 68.1 million people in the UK use the internet, while 55.5 million social media user identities are active across various platforms.

The collaboration removes intermediaries that do not add value, improving efficiency and performance for connected TV (CTV) campaigns while supporting publisher yield and control.

Braake will lead the local creative strategy team, shaping work for clients such as WERO, Hyundai, and BSH, while supporting new business development.

The new company is scheduled to begin operations in April 2026 and will combine IIJ’s communications and IoT capabilities with Sony’s sensor and data analysis technologies to promote efficient, sustainable farming.

Loyalty reimagined: When KiK and DataLab GmbH, part of The Relevance Group (TRG), launched myKiK in 2022, the goal was to create a loyalty program that truly reflects what KiK stands for: accessibility, value, and genuine customer connection.

Tasked with elevating DEPT into a creative powerhouse within its global network, she’s championing a vision where technology, data, and creativity work seamlessly together.

Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries,  announced the launch of a next-generation AdBuilder AI.

Global digital consulting giant Globant, has announced the restructuring of its marketing and advertising services, consolidating all related disciplines under the newly expanded GUT Network

The agency’s new approach focuses on helping brands find fast and inventive ways to unlock business growth through the combination of marketing, technology, and data.