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TikTok introduces search ads

30-08-2023 | 07:15:00
TikTok recently introduced Search Ads which will give brands the option to have ads displayed alongside organic content that appears within the app's search results.

Veritone selected as exclusive ad sales and AI partner by SpokenLayer

30-08-2023 | 07:10:00
Through this strategic collaboration, Veritone will serve as the exclusive ad sales agent for SpokenLayer, representing its entire portfolio of short-form podcasts, or “microcasts,” which includes revered publishing partners such as The Wall Street Journal, The Economist, Wired, TechCrunch and more.

The American Advertising Federation unveils foundation to promote diversity

30-08-2023 | 07:05:00
Through the Foundation, new revenue streams, such as event-driven donations, public and non-profit grants, employee matching funds and honorariums, will now become available.

Locala named finalist in Digiday Technology Awards

29-08-2023 | 12:00:00
The spotlight was on Locala’s campaign in collaboration with Captura Group for La Vaquita, which boosted the brand’s presence and in-store foot traffic.

Criteo partners with Omnicom to provide advertisers with next-level commerce insights

29-08-2023 | 08:48:24
Criteo S.A. the commerce media company and global marketing and corporate communications company, Omnicom have announced that they are expanding their recently announced commerce data partnership to encompass digital shelf data and insights from Criteo's widespread retailer network.

Jane Wakely named World Federation of Advertisers Deputy President

29-08-2023 | 08:34:34
World Federation of Advertisers, WFA,  has announced the appointment of Jane Wakely, Chief Consumer & Marketing Officer at PepsiCo, as the organisation’s new Deputy President with immediate effect.

Clio's new Google Ads solution simplifies legal advertising

29-08-2023 | 08:20:10
Clio, the world's provider of cloud-based legal technology, has announced a new integration with Google Ads to launch Google's Local Services Ads for Clio, an innovative legal marketing solution designed to transform how lawyers grow their law firms.

Appcast acquires Bayard Advertising

28-08-2023 | 09:39:00
Appcast, the global player in programmatic recruitment advertising technology and services, has announced today its acquisition of recruitment marketing pioneer, Bayard Advertising.

Kantar unveils creative testing solution for advertising

28-08-2023 | 09:35:00
Available exclusively on Kantar Marketplace, LINK+ integrates Kantar's market-leading ad testing capabilities into one solution to help advertisers drive greater impact from their ad campaigns.

Locala - Demystifying digital advertising: A guide to key terms and concepts in a data-driven world

28-08-2023 | 06:38:00
The digital advertising space is constantly evolving as new technologies and practices arise, and the vocabulary changes just as rapidly.

[Marketing Week] Bob Koigi: How product placement is influencing consumers’ purchase behaviour

25-08-2023 | 12:21:00
As marketers look for innovative ways to position and push their brands to consumers, product placement is emerging as a strategic model that is giving value to marketers and winning over customers.

​ Quotient launches new brand safety capability to maximize DOOH campaign targeting

25-08-2023 | 09:55:10
This new feature gives brands trust and transparency regarding the execution of their DOOH advertising to improve the effectiveness of their campaigns.

LoopMe joins the Network Advertising Initiative

24-08-2023 | 10:49:22
LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced that it has joined the Network Advertising Initiative (NAI), the self-regulatory association comprised exclusively of third-party digital advertising companies.

Pvolve unveils its first-ever global ad campaign featuring brand partner Jennifer Aniston

24-08-2023 | 07:56:21
Omni-channel functional fitness company Pvolve has launched its first-ever global advertising campaign that reveals how the company's unique fitness method is redefining what strong means, looks and feels like.

AffinityX integrates with Advisr offering marketers a complete workflow solution

23-08-2023 | 14:13:01
AffinityX has announced significant advancements in advertising solutions by successfully integrating with Advisr, a technology platform that empowers sales teams to create custom recommendations for advertisers based on their business goals.

Direct Digital Holdings partners with Beeswax to expand access to multicultural CTV ad inventory

23-08-2023 | 08:57:17
The partnership and its accompanying capabilities are noteworthy as they provide a much needed and timely solve for many of the issues that marketers and agencies are facing today, including a dynamic, complex and fragmented TV ad ecosystem and a consumer landscape that is becoming increasingly more multicultural and diverse.

Pinterest and InMarket partner for enhanced real-world advertising measurement

22-08-2023 | 14:58:46
Pinterest will leverage InMarket's award-winning Lift Conversion Index (LCI) measurement solution to help advertisers maximize the effectiveness of their advertising on the platform.

LegitScript Certification enables advertising for healthcare businesses on LinkedIn

22-08-2023 | 14:40:49
LegitScript, a player in merchant and product certification and monitoring in the e-commerce and payment sectors, is now certifying healthcare-related businesses that want to advertise on LinkedIn.

GroupM introduces new protections against made for advertising domains

22-08-2023 | 08:41:31
GroupM, WPP’s media investment group, has announced the introduction of new protections against Made For Advertising (MFA) websites and domains.

Fintech startup Paysend launches advertising campaign in the US

22-08-2023 | 08:26:54
 The comprehensive campaign will target the 60m Hispanic community living in the United States who regularly send money to family across Latin America, representing the largest money transfer corridor in the world.

Roku and Instacart partner to pair TV streaming and online grocery delivery for marketers

21-08-2023 | 07:34:00
Roku has announced a partnership with Instacart to help consumer-packaged goods (CPG) advertisers make TV advertising more relevant and performance-driven across the entire streamer’s journey.


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