Tagresults
Dentsu announces key executive appointments to accelerate growth
The new appointments draw upon two of dentsu’s most experienced leaders to simplify the business while putting innovation at the heart of everything dentsu delivers for clients, stimulating their top line growth and supporting transformation objectives.
Sabio enters deal with Mediahub to provide advertisers with increased access to multicultural audiences
The relationship reinforces Mediahub's commitment and support of minority-owned media and a focus on diverse audience insights, leveraging Sabio's unique data sets so their clients can effectively reach growing US multicultural audiences.
[Marketing Week] Bob Koigi: Brands set sights on expanded customer base with innovative ad campaigns
As competition to reach a targeted and increasingly urbane customer base reaches new heights, brands are increasing their ad spend by investing in new and innovative campaigns.
Sustainable Skylines partners with Mitsubishi Electric to manage drone advertising operations
Sustainable Skylines will use the Mitsubishi Electric AnyMile™ drone logistics management platform to cost effectively and safely manage all drone-based advertising campaigns and aerial advertising operations, including logistics and resource management.
OrkaTV and Vibe announce a new way for advertisers to reach premium FAST channel viewers
For the first time, Vibe enables advertisers to drive brand awareness, measure the impact of their campaign on website traffic, retarget web visitors on TV, and track lower-funnel product conversions.
Innovid launches instant optimization to maximize converged TV campaign performance automatically
Instant Optimization provides the essential technology to automatically adjust which ad is seen, championing top-converting ads in real-time and improving performance across streaming and digital channels.
Global ad company Entravision enters into a global partnership with Pinterest
Entravision, a global advertising solutions, media and technology company serving clients across more than 40 countries, has entered into an international sales partnership with Pinterest, the visual inspiration platform.
Yellowstone Bourbon sets sights on expanding audience with new advertising campaign
Yellowstone Bourbon tapped St. Louis-based Rodgers Townsend to create the new spots.
Global consumer spending on mobile apps to jump by 10% and hit over $260b in 2024, report
According to data presented by AltIndex.com, global consumer spending on mobile apps is expected to jump by 10% and hit over $260bn next year.
Pinterest and Entravision enter global sales partnership deal
Entravision, a global advertising solutions, media and technology company serving clients across more than 40 countries, has entered into an international sales partnership with Pinterest, the visual inspiration platform.
Majority of Canadian consumers likely to engage with enhanced connected TV ad formats, report
The majority of Canadian consumers (69%) are likely to engage with enhanced ads that show real-time sports scores or a countdown to games/events and team match-ups.
Romanian AI startup Creatopy raises $10m to scale its creative automation platform
Creatopy, the AI-driven creative automation platform, has raised $10 million Series A funding from 3VC and Point Nine.
Alex Lubar named Global CEO at DDB Worldwide
In addition, Glen Lomas currently CEO, DDB EMEA, based in London, becomes Global President and Chief Operating Officer in partnership with Alex.
Outbrain and DoubleVerify partner to enhance Onyx campaigns for brand advertisers
Backed by over 15 years of AI-driven prediction technology, Onyx is designed to drive stronger brand impact from in-article video and high-impact display ads by optimizing for user attention.
Nielsen launches Netflix Ad Measurement in Nielsen ONE Ads
Nielsen, a global player in audience measurement, data and analytics, has announced the official launch of ads measurement in the U.S. for Netflix’s ad-supported plan via Nielsen ONE Ads.
Kantar Media unveils Campaign Audience Validation in Chile
Kantar Media, a world player in audience measurement, has announced that Campaign Audience Validation™ is now available in Chile, making it the fourth Latin American market to introduce the product.
In-game advertising market to reach $17.6 billion by 2030, report
In-game advertising market share growth is anticipated to benefit from rising interest in social and mobile gaming. Commercials, cutscenes, billboards, and backdrop graphics may all be used in desktop and mobile games to incorporate advertising.
Magnitude Digital launches grant program to offer growth marketing services to startups
Magnitude Digital, a full-service digital marketing agency, is launching the Magnitude Digital Startup Grant, an application-based program offered to all growth and late stage emerging businesses.
WPP opens new campus in Paris
The WPP Paris Campus has been designed to accommodate evolving work styles and promote innovation.
Flywheel and CitrusAd support retail media with global API integration
The integration of CitrusAd’s reporting API allows data to connect to Flywheel’s application and provides unprecedented versatility for client reporting.
StackAdapt partners with Lead Forensics to empower B2B marketers targeting EMEA and Canadian markets
This integration empowers B2B marketers and ad agencies seeking to reach highly specific audiences within EMEA and Canada in addition to the company’s existing targeting capabilities for the US.
Follow Marketing Report on LinkedIn
Subscribe to the Marketing Report Newsletter
Send us your press releases, columns, interviews…
Join Marketing Report in our LinkedIn Groups

