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Jane is currently CEO of Landor & Fitch, WPP’s specialist brand and design consultancy, and will remain a board member of Landor & Fitch as Executive Chairman.

Singh will lead the data science team in building highly scalable software systems to drive innovation and strategy across IAS products.

The unprecedented rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming and rise in number of streaming services is opening up the video on demand market.

Available now to the company’s publisher clients in the U.S., Audience Manager enables execution at scale by simplifying audience creation and targeting across screens, enhancing FreeWheel’s audience capabilities. Identity resolution within Audience Manager is powered by the FreeWheel Identity Network.

Together, WPP and Sprinklr will create integrated AI solutions to help global clients offer more personalised and consistent experiences to customers through Sprinklr’s customer experience management platform (Unified-CXM).

The Unstereotype Alliance, an industry-led coalition convened by UN Women to eradicate harmful stereotypes in advertising content, has launched its Progressive Unstereotype Metric (PUM), developed in partnership with Kantar.

This budget increase comes despite 74% of respondents either agreeing or strongly agreeing that their 2024 media budget decisions are influenced by the economic climate.

High penetration of digital advertising is notably driving the programmatic advertising spending market.

EyeQ makes it easier for advertisers to activate campaigns across the full scale of Paramount's massive domestic and international digital content portfolio of entertainment, news and sports in one seamless solution.

The campaign – 'May your table always be full' – aims to illustrate the power of reconnecting with friends and family at mealtimes amid the fast-paced pressures of everyday modern life.

Advertisers can connect with these conversations through Acast with host-read sponsorship campaigns or dynamically inserted ads, which can be bought directly through a dedicated sales team, programmatically, or with their self-serve advertising platform.

In its place, ad-supported streaming services are growing in popularity, with 68% of UK consumers preferring to stream free content rather than pay for a subscription. This is 8% more than US consumers.

This marks MiQ’s third significant financial investment to date, as part of its long-standing commitment to making the digital advertising ecosystem and experience better for all advertisers.

WPP has announced the appointment of Lindsay Pattison as Global Chief People Officer, with responsibility for the company’s people strategy and operations.

Kantar Group has announced the sale of its North American Advertising Intelligence unit, Vivvix, to MediaRadar, the advertising intelligence and sales enablement platform backed by Thompson Street Capital Partners and Endicott Capital.

Due to the advanced targeting capabilities of CTV, advertisers can now get more granular in how they pair their ads with the precise contextual indicators within individual episodes.

HEMA has started its own retail media network for suppliers and non-suppliers. Brands can now advertise on digital screens in all HEMA branches.

MediaGo has upgraded its Smartbid capabilities, which ultimately boost conversion rates (CVR) and significantly reduce cost per action (CPA), ensuring advertisers have the minimum bid necessary to secure a display.

Interactive Advertising Bureau (IAB), has released a report showing that brand-building is now accounting for 61% of podcast advertising.

Due to the advanced targeting capabilities of CTV, advertisers can now get more granular in how they pair their ads with the precise contextual indicators within individual episodes.

Direct Digital Holdings, an advertising and marketing technology platform, announced a new partnership with Basis Technologies (Basis), a global provider of programmatic advertising and media automation solutions.