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WPP merrges Wunderman Thompson and VMLY&R to form creative company VML
WPP has announced a major evolution in its offering to clients with the merger of Wunderman Thompson and VMLY&R. The combined entity will be known as VML and will be the industry’s largest creative company.
DEPT appoints Sandra Masiliso as its first global diversity, equity, and inclusion leader
In this role, Masiliso will work with regional People & Culture teams to drive effective work and embed DE&I throughout the culture, values, and ways of working at DEPT®, positively affecting its clients and people.
Adobe and Havas expand partnership to supercharge content supply chains
The collaboration will enable all Havas agencies to leverage Adobe generative AI, and more efficiently deliver unparalleled personalized customer experiences.
DEPT unites its teams in Australia under one brand and kicks off partnership with SXSW Sydney
To celebrate this milestone, DEPT Australia has partnered with the inaugural SXSW Sydney to launch a three day action packed activation – DEPT Garden House.
Dentsu announces key executive appointments to accelerate growth
The new appointments draw upon two of dentsu’s most experienced leaders to simplify the business while putting innovation at the heart of everything dentsu delivers for clients, stimulating their top line growth and supporting transformation objectives.
Sabio enters deal with Mediahub to provide advertisers with increased access to multicultural audiences
The relationship reinforces Mediahub's commitment and support of minority-owned media and a focus on diverse audience insights, leveraging Sabio's unique data sets so their clients can effectively reach growing US multicultural audiences.
[SHOWREEL!] SuperRebel
SUPERREBEL® AGENCY IS AN INDEPENDENT, INTERNATIONALLY ORIENTED CREATIVE COMPANY. WE DEVELOP BRAVE NEW BRANDS AND WE ENERGIZE EXISTING BRANDS.
[Marketing Week] Bob Koigi: Brands set sights on expanded customer base with innovative ad campaigns
As competition to reach a targeted and increasingly urbane customer base reaches new heights, brands are increasing their ad spend by investing in new and innovative campaigns.
Alex Lubar named Global CEO at DDB Worldwide
In addition, Glen Lomas currently CEO, DDB EMEA, based in London, becomes Global President and Chief Operating Officer in partnership with Alex.
Kantar Media unveils Campaign Audience Validation in Chile
Kantar Media, a world player in audience measurement, has announced that Campaign Audience Validation™ is now available in Chile, making it the fourth Latin American market to introduce the product.
Blended agency iO brings the Port of Antwerp-Bruges’ digital twin to life with AI
APICA (Advanced Port Information and Control Assistant) was launched in early 2022. Now, the avatar representing the digital twin has gotten a new outfit, warmer voice, and friendlier facial expression and speaks as many as 100 languages.
StackAdapt partners with Lead Forensics to empower B2B marketers targeting EMEA and Canadian markets
This integration empowers B2B marketers and ad agencies seeking to reach highly specific audiences within EMEA and Canada in addition to the company’s existing targeting capabilities for the US.
12 new corporate members join the World Federation of Advertisers
New corporate members include IBM, Mercado Libre, Primark, William Grant & Sons, Fidelity, Aldi (South), AkzoNobel, BSHG, Centene, Hoya Vision, Deichmann and Infosys.
South African agency Flume Digital Marketing opens European hub in Amsterdam
South African agency Flume Digital Marketing, with offices in Johannesburg and Cape Town, is expanding to Amsterdam – located on the Weesperstraat.
World Out of Home Organization adds eleven new members from four continents
Four of the new members are national media owners, two are national media agencies, three are OOH service providers/suppliers, one is a national media association and one a national regulatory body.
WPP unveils new podcast series hosted by Chief Creative Officer Rob Reilly
Titled ‘Screaming Creativity’, the podcast will inform, entertain and inspire listeners through frank conversations on creativity in all its forms.
Shell appoints Havas as its media buying agency
The global communications firm takes over the media buying business from WPP’s media investment company Group M.
George Moses appointed new Technology Director at iO
Blended agency iO has appointed George Moses as the new Technology Director. The experienced tech entrepreneur brings broad knowledge. Not just on a technical level but also in leadership, culture and commercial.
Blue Road Academy names DEPT as its first global impact partner
DEPT® has been an early supporter of the program, hiring several talented graduates, providing training and office space in multiple countries where Blue Road Academy operates.
iO develops a secure version of ChatGPT: AiO
Blended agency iO combines expertise in marketing, technology, strategy, data, and content — and AI is an indispensable addition to this. The AiO tool is based on popular GPT models but is hosted in a GDPR-compliant environment in Europe — and not through OpenAI's US servers.
AUSCEP joins forces with DEPT as digital product and marketing partner
DEPT Australia has announced its selection as a primary partner for The Australian Clinical Entrepreneur Program (AUSCEP), one of Australia’s accelerators for healthcare startups, scale-ups and healthcare entrepreneurs.
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