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WPP’s new operating model for Telefónica will be known as the Blue Spark Partnership, providing a seamless integration of WPP expertise and resources to deliver creative and strategy for the brand across the region.

Dentsu’s AI strategy, to provide safe and pervasive use of tools across the global business for the development of both client-ready products and operational innovations, is already yielding impactful results.

Integral Ad Science, a global media measurement and optimisation platform, has announced business expansion in four key APAC markets along with senior leadership appointments to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers.

The campaign’s creative focus is anchored in McAfee’s mission – to provide worry-free protection for people and their families, so they can confidently live their best lives online.

The latest results indicate that despite the intensely challenging backdrop for UK businesses, many companies opted to remain proactive in the market, instead of withdrawing into cost-saving mode.

To celebrate the momentous anniversary, the rand is announcing a year-long holistic campaign that will serve as a love letter to the American people, and an invitation to be part of Volkswagen's electric future.

Truckable provides managed mobile billboard campaigns using its network of dozens of print shops and 1000s of truckers all over the US

The ad and social media campaign uses compelling images to invite attention to the 8 Trust Indicators, a proven system that enables anyone to easily assess the trustworthiness of their news sources.

'Game Changers' provides a platform for diverse groups of influential voices to share their experiences and expertise on the power of mentorship and further impact young people and their communities.

The study surveyed more than 1,200 US consumers to determine their perceptions of shoppable TV advertisements and subsequent purchasing behavior.

To continue this success story and effectively address the increasingly complex challenges faced by the world’s leading brands, the consultancy is now placing a clear focus on even greater customer centricity.

With an innovative approach to activating sports-based identity signals powered by AI-based technology, Genius Sports will offer its customers the ability to reach audiences on and offline.

According to Statista data, over 80% of marketing professionals integrated Instagram into their digital marketing campaigns in 2023, and more than 65% plan to use it even more in the future.

This alliance means agencies and advertisers can now seamlessly integrate more than 500 CMV audience segments across 16 different verticals.

Millennials, especially females, are driving flavored cola growth, with the category led by cherry, the number one preferred flavored cola in the US.

The new 30-second television spot is also helping launch a powerful new single, “Triumph,” from indie singer/songwriter, Bishop Briggs.

GUESS and Marciano have launched a new SS24 ADV campaign featuring Spanish-Argentine model, influencer, and TV star, Georgina Rodríguez, who will be making a reappearance in the brand’s advertising for the second time.

In two new ad spots developed in partnership with Dentsu Creative, Davidson delivers his signature style of comedy as he takes on pizza delivery and epic game day parties.

This acquisition comes on the heels of Billups' acquisitions of TAC Media in September and OOH Labs in October.

Snapchat continues to grow its community and business operations across Asia-Pacific and this strategic partnership with Entravision will enable brands in these new markets to engage with Snapchatters around the world.

Available to GroupM clients, the custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.