Honda partners with indie artist for 'Chasing Greatness' ad campaign
A new action-packed Honda brand campaign has launched, showcasing its expanded line of rugged TrailSport models, the most adventurous, off-road ready Honda light trucks ever.
“Chasing Greatness” highlights the rugged capabilities of the Passport TrailSport, the 7-passenger Pilot TrailSport and the first-ever Ridgeline TrailSport, all engineered to get weekend adventurers even further off the beaten path.
The new 30-second television spot is also helping launch a powerful new single, “Triumph,” from indie singer/songwriter, Bishop Briggs: honda.us/chasinggreatness.
Every Honda TrailSport model builds on the Honda legacy of adventure and off-road performance and, through VFX technology, the new “Chasing Greatness” brand campaign brings to life iconic rugged Honda products and motorsports milestones. The 800 hp Baja Ridgeline race truck and several championship-winning Honda dirt bikes are artistically projected on the desert terrain as the new 2024 Ridgeline TrailSport navigates through majestic rock formations and dusty slot canyons.
Honda “Chasing Greatness” Soundtrack by Bishop Briggs
The debut of the new Honda TrailSport campaign helps launch the new single, “Triumph,” by indie singer and songwriter Bishop Briggs. The theme and lyrics of the powerful new track help punctuate Honda’s unyielding drive to keep chasing its next great innovation. Briggs, a Honda Pilot owner herself, rose to prominence with her hit singles “Wild Horses” and the popular “River,” which reached top 3 on the Billboard Alternative Songs chart.
Social Media Campaign Extension Featuring AI and Media Placements
The new “Chasing Greatness” campaign extends to Honda social media channels in mid-January with three 15-second videos that leverage artificial intelligence (AI) technology. The resulting fast-paced videos highlight the capability of the Honda TrailSport line on the challenging terrain of Baja, California, as well as in snowy conditions.
“Chasing Greatness” will run across broadcast television, cable, streaming and YouTube, with a heavy presence in high-profile sports coverage, including NFL, NBA and NHL match-ups. The new campaign also will have a role in Honda’s continuing sponsorship of Halo on Paramount+, with the second season premiering in February.
Created for active buyers who thrive on adventure, the Honda TrailSport line of rugged light trucks further highlights the off-road capability, versatility and durability that has been engineered into the brand's SUVs and pickups for more than two decades. The popularity of the TrailSport line led Honda to expand TrailSport to the Ridgeline midsize truck lineup for the 2024 model year.
All-new 2024 Honda Ridgeline TrailSport: the first-ever Ridgeline TrailSport is the most off-road capable Honda pickup ever, featuring special off-road hardware, including an off-road-tuned suspension, trail-ready all-terrain tires and steel underbody protection.
2024 Honda Pilot TrailSport: the largest and most powerful trail-ready SUV in Honda history, the Honda Pilot TrailSport comes standard with all-terrain tires, steel skid plates, increased ground clearance, off-road tuned suspension and more.
2024 Honda Passport TrailSport: with a new off-road tuned suspension and rugged all-terrain tires, the adventurous Honda Passport TrailSport is the most rugged, off-road capable Passport ever.
