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Lidl can rely on the expertise in digital strategy, innovation, and marketing that iO has gained working with their previous clients in retail.

The campaign, comprising two ads titled "Ruggedness" and "Wide Open Space," targets Asian American couples and families seeking exciting experiences in their everyday moments.

To celebrate and inspire its community of creators, Instagram has refreshed and expanded its brand identity. With billions of users worldwide, motion plays a significant role in how the product is marketed and experienced.

The brand's corporate platform will be the first to launch in April 2024. It will offer a personalized user experience to potential customers, clients, journalists, and job seekers. 

Peter Deng, the Vice President of Consumer Products at OpenAI and the leading figure behind ChatGPT, was interviewed yesterday on the main stage of SXSW. The topic? ‘AI and Humanity’s Co-evolution’.

She will drive the agency’s ambition to deliver marketing breakthroughs for brands in the new communications economy.

In iO, Consultancy Netherlands provides valuable advice and know-how and places over 100 experienced consultants at companies such as KLM, Rabobank, ING, Jumbo, Miele, Vodafone, KPN, and Stedin.

 In this role, Zelcer will be responsible for all of dentsu’s client-facing data-driven, analytics and technology-enabled products and platforms, driving innovation and sustainable growth for clients.

The announcement follows a thorough review to select an agency partner who will drive further brand growth for Optimum and its suite of powerful connectivity products, including internet, mobile, TV, and phone services for residential and business customers.

The pair has worked together in close partnership with Bravi for the last 20 years and will continue to catapult DDB Paris into global creative agency powerhouse.

She is a seasoned communications professional who has successfully elevated brand awareness and visibility for agencies and clients including AB InBev, GoDaddy, Microsoft, Nabisco, Pfizer, Reebok, and Volkswagen.

As markets evolve and consumers’ preferences shift, brands are stepping up competition with their worthiness not just being measured by the value they provide to their customers and their accounts but also their role and responsibility to society today and in the future.

The campaign aims to inspire young audiences who think they know Toyota and to showcase the brand in an exciting new way that celebrates the thrill of driving.

With a wealth of experience in talent development and cultural enrichment within the industry, Edwards will be responsible for overseeing the development and implementation of the agency’s talent strategy for the Americas

The blended agency optimises the organisation’s website and customer portals, crucial for port companies, water boards, safety regions, and aviation organizations .

With the Nielsen GWI Fusion, it’s now possible to compare scenarios and optimize media plans across multiple media types to allow for more informed cross-media decisions and understand U.S. TV audiences like never before.

FINN Partners, the global independent, full-service marketing and communications agency, has announced the promotion of Amy Skelding, formerly senior partner in the UK travel practice, to managing partner, UK Travel.

The strategic investment is part of WPP’s ongoing targeted M&A strategy which focuses on the key growth areas of commerce, experience and technology.

As global executive lead, Enterprise Solutions, Geheb will be responsible for the growth and leadership of VML's full Enterprise Solutions offering, which includes global consulting, data, technology, innovation services, companies and products.

In addition to taking on this newly created role, Susan will continue to serve as Chair of global integrated creative network FCB through the remainder of 2024. Credle will also continue to report to IPG CEO Philippe Krakowsky.

Four new team members have joined social media agency Somention.