European auto parts distributor Doyen Auto taps blended agency iO to optimize its online presence
Doyen Auto, a European auto parts distributor, enlisted iO as its digital partner last year to optimize its online presence, digital customer experience, and visibility.
The iO agency, boasting the largest Drupal team in the Benelux region with over 130 experts, gladly took on this challenge.
A team of digital strategists, UX designers, and developers embraced a Drupal-based architecture. This forms the backbone of an enhanced and scalable ecosystem that integrates and connects multiple platforms. The brand's corporate platform will be the first to launch in April 2024. It will offer a personalized user experience to potential customers, clients, journalists, and job seekers.
The ecosystem will help disseminate the new unified brand identity of the Doyen Auto group to target markets and increase visibility. To further strengthen the connection between Doyen Auto and its target audience, iO also provides its expertise in digital marketing : a dedicated team takes charge of Doyen Auto's always-on communication - from strategy and content creation to community management, performance campaign management, and reporting.
