Marketing Report
Supermarket chain Lidl Belux selects blended agency iO to manage its digital marketing and campaigning

Supermarket chain Lidl Belux selects blended agency iO to manage its digital marketing and campaigning

Blended agency iO has been tasked with strengthening Lidl's digital presence in Belgium and Luxembourg. Lidl can rely on the expertise in digital strategy, innovation, and marketing that iO has gained working with their previous clients in retail.

Elke De Vuyst, Head of Marketing, Lidl Belgium & Luxembourg: "During the pitch process, it became clear that iO is a tight-knit team of digital experts, each with their specific background and experience. Throughout the pitch journey, iO has always listened attentively to us and our needs, asked targeted questions, and shared their insights. They have shown extensive expertise, but above all, a strong desire and ambition to help Lidl grow."

Pieter Janssens, CEO, iO:  "Lidl shares our healthy ambition to grow and fully embraces the potential of digital. Moreover, we both prioritise putting customers at the centre. We are thrilled about the collaboration and look forward to supporting them as a trusted partner in all areas. With our digital-first vision, our blended expert team, and our retail experience, we are ready to offer Lidl customers an even better digital experience. After all, our motto is ' Experience is everything '."

The pitch was successfully managed by PitchPoint.

www.lidl.be

www.iodigital.com

 

Featured