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In just a few years, AI has gone from a behind-the-scenes tool to a transformative force reshaping how consumers shop and how businesses sell online.

The transaction covers a portfolio of established local Home Care brands across both markets, including Fab, 3D, Aromatel and Deja. The businesses play a significant role in household cleaning and care in Colombia and Ecuador.

Salling Group, Denmark’s largest retailer, has partnered with WPP Media to connect its first-party retail data with WPP’s Open Intelligence for Commerce, enhancing insights, targeting and measurement for marketers.

The World Federation of Advertisers, WFA, has added eleven brand owners to its global network of senior marketers, taking total corporate membership beyond 150 companies.

The partnership places the full-service public relations and brand marketing agency in charge of Yogurtland’s national communications strategy.

The deal brings together Mindgruve’s media, commerce and data technology capabilities with Ameo’s long-standing expertise in Amazon advertising and analytics.

Havas CX has released its seventh annual X INDEX Report, highlighting a growing disconnect between what brands promise in advertising and what consumers experience in practice.

The agreement strengthens VIOOH’s supply-side platform offering by adding Dolphin’s large-scale screen network in major metropolitan markets.

Instacart has unveiled Data Hub, its new clean room solution, which offers marketers privacy-safe access to Instacart's rich first-party grocery data

KNOREX has introduced a white-label advertising solution for a fast-growing live commerce platform, supporting creators, sellers, and brands in connecting with real-time shoppers across social and streaming channels.

The campaign positions DoorDash as a last-minute option for replacing gifts during the peak holiday period.

From 1 January 2026, Leandro Barreto will expand his responsibilities to become Chief Marketing Officer, Unilever and Beauty & Wellbeing.

Ocean Outdoor has been appointed to manage a new premium digital out-of-home screen at Gunwharf Quays in Portsmouth, expanding its presence across key retail and leisure destinations on the south coast.

System1’s Star Rating assesses long-term brand-building potential based on viewers’ emotional responses. A score of 5.0 Stars or higher is classified as exceptional, compared with an average score of 2.4 Stars for French television advertising.

The project covers retail environments, signage and navigation across the multi-building site in Covent Garden.

The work reframes convenience not as a way out, but as the reason people remain at the table a little longer during a season filled with dinners, celebrations and sobremesas.

Priority from O2 has launched its first pop-up shop, Not a Sock Shop, transforming the classic Christmas sock into a gateway to shared experiences.

JCDecaux, Carrefour, Carmila and Unlimitail have formed a strategic partnership to build an expanded indoor and outdoor media network across shopping centres and their access areas in France and later in Spain.

Directed by filmmaker Gia Coppola, the work targets Gen Z audiences and invites them to rediscover the meaning of giving in a digital-first world.

Unilever has agreed to sell the Graze business to Katjes International, with the healthier snacking brand set to sit within the Candy Kittens group in the UK.

The agency continues its role in shaping one of the season’s most recognisable brand characters, culminating in a cliffhanger that tests whether the couple will finally make it down the aisle.