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This marks MiQ’s third significant financial investment to date, as part of its long-standing commitment to making the digital advertising ecosystem and experience better for all advertisers.

Kantar Group has announced the sale of its North American Advertising Intelligence unit, Vivvix, to MediaRadar, the advertising intelligence and sales enablement platform backed by Thompson Street Capital Partners and Endicott Capital.

Due to the advanced targeting capabilities of CTV, advertisers can now get more granular in how they pair their ads with the precise contextual indicators within individual episodes.

GroupM, WPP’s media investment group, has announced the launch of a bespoke Amazon Ads Excellence Monitor for Amazon Ads, designed and co-engineered by teams at GroupM Nexus Commerce and Amazon Ads.

Together, the companies will provide advertisers and agencies with easy access to large audiences in emerging areas such as digital out of home, audio, connected TV (CTV) and hyperlocal through a single, omni-channel buying platform.

According to the data released in an infographic, the top three vendors by share of advertising spend, in order, are Google, Meta, and LinkedIn.

Integral Ad Science, a global media measurement and optimization platform, has announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product.

By leveraging more powerful models to enhance the AXON engine behind AppDiscovery, it is helping partners achieve their campaign goals with greater accuracy, improved performance and speed on a larger global scale.

Leveraging The Trade Desk’s industry-leading platform, ZoomInfo has expanded its omnichannel ad network to access more premium publishers and deliver display, video, and audio ads internationally for the first time.

As part of this announcement, Grupo Expansión’s impressive network of DOOH screens in multiple environments such as Roadside, Airports and Shopping Malls will be integrated into the Hivestack SSP.

The Video Advertising Bureau (VAB) has examined those questions and more in its new report, Shortening the Path to Purchase: How new opportunities in Shoppable TV are igniting viewer engagement and brand performance.

This will allow advertisers to measure YouTube campaigns, leveraging VideoAmp’s currency-grade dataset within one unified platform.

Twilio Segment’s direct integration with Yahoo ConnectID will enable advertisers to future-proof their business and activate first-party data across screens in a cookieless world.

This new activation is already being utilized with clients further helping advertisers to drive better outcomes and higher return on ad spend.

Hivestack, the independent programmatic digital out of home (DOOH) ad tech company has grown its presence in Thailand through a new DOOH partnership with local media owner specializing in elevator screens, Up Media.

The relationship reinforces Mediahub's commitment and support of minority-owned media and a focus on diverse audience insights, leveraging Sabio's unique data sets so their clients can effectively reach growing US multicultural audiences.

As competition to reach a targeted and increasingly urbane customer base reaches new heights, brands are increasing their ad spend by investing in new and innovative campaigns.

Sustainable Skylines will use the Mitsubishi Electric AnyMile™ drone logistics management platform to cost effectively and safely manage all drone-based advertising campaigns and aerial advertising operations, including logistics and resource management.

For the first time, Vibe enables advertisers to drive brand awareness, measure the impact of their campaign on website traffic, retarget web visitors on TV, and track lower-funnel product conversions.

The majority of Canadian consumers (69%) are likely to engage with enhanced ads that show real-time sports scores or a countdown to games/events and team match-ups.

Backed by over 15 years of AI-driven prediction technology, Onyx is designed to drive stronger brand impact from in-article video and high-impact display ads by optimizing for user attention.