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One major driver of the online advertising market is the increasing use of mobile devices and digital applications

Per this partnership, advertisers working with FreeWheel now have access to more than 3,500 FAST channels available through OrkaTV’s streaming TV marketplace.

 Instacart,the grocery technology company in North America, has announced it is expanding its advertising solutions to Caper Carts, the company's AI-powered smart carts.

The report reveals that mobile made a comeback after a one-year market slowdown. Consumer spending grew to $171 billion (+3% year on year).

Embedded within WPP Open, the company's intelligent marketing operating system powered by AI, Production Studio will provide access to the company’s generative AI content engine, the result of a close collaboration with NVIDIA that was announced by the two companies in May last year.

 This acquisition, now rebranded as Insticator Australia, partners with the region's largest independent media agencies to deliver impressive results for end clients such as Acer and Suzuki.

This partnership breaks Brinx.TV from the abyss of FAST Channels (Free Ad-Supported TV).

The alliance overcomes historical barriers to leveraging offline consumer purchase behavior data for FMCGs.

The partnership will allow more brands to seamlessly reach Roblox’s global community of over 71 million daily active users, nearly half of them representing the highly coveted Gen Z demographic, while Roblox will gain scaled access to premium brand advertising demand.

As TikTok continues to grow in popularity, the expansion allows advertisers to navigate the complex digital landscape with precision, ensuring their brand promotion is aligned with suitable content on the platform.

Interactive Advertising Bureau, IAB, has released guidelines and best practices for games advertising to further enable advertisers to tap into the power of this channel.

This closed-loop CTV ad targeting and measurement solution is uniquely designed to utilize purchase data for reaching the right audiences in CTV environments while also measuring campaign impact on increasing customer spend.

Advertising spend is forecast to grow by 5.0% globally in 2024, according to the latest dentsu Global Ad Spend Forecasts, a mid-year update examining major shifts in ad spend by geography and by media channel across 56 markets.

CycloneBot employs new and enhanced evasion techniques to produce falsified CTV traffic across various platforms.

Aarki, an AI company that delivers mobile advertising solutions that drives revenue growth, has launched its all-new AI platform, positioning itself to become an innovative, privacy-centric bidding platform for mobile marketers.

Through ID5's solution, TripleLift is now able to onboard advertiser data and target across its publisher footprint.

SLING TV and PubMatic’s new partnership comes as more consumers seek ad supported streaming providers as a primary means for engaging with TV content.

IAS’s new post-bid Brand Safety and Suitability Measurement expansion with Meta gives advertisers increased transparency into whether their campaigns are appearing next to safe and suitable content.

Together, the pair are modernizing creative delivery for eco-conscious brands and agencies, using the power of streaming to advance more sustainable MiQ-driven campaigns across the world.

This AI-powered innovative tool marks a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising.

The new Executive Committee members will work closely with both the existing members of the Executive Committee and the WFA team to drive forward the priorities as determined by the global marketer community.