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The campaign, titled Winning Is Everything, marks the first major work from VML since being appointed as bet365’s creative agency of record in the U.S. and Canada.

The campaign launched with a brand film highlighting key moments from the 2025 season while promoting the players and storylines shaping the upcoming campaign.

The report provides advertisers and agencies with insights designed to inform decisions during the upfront marketplace.

The track, a modern take on Van Halen’s 1980s classic “Jump,” features J Balvin, Amber Mark, guitarist Steve Vai and drummer-producer Travis Barker, and is released via Coca Cola’s Real Thing Records in partnership with Capitol Records.

Ahead of the season-opening Grand Prix in Australia, presenters from each brand went head-to-head in a bespoke go-kart race to compete for pole position on the Sky Sports x Global leaderboard.

The agency will support U.S. Soccer through a connected model that integrates data and audience insights, partnership marketing, experiential marketing, brand development and performance marketing.

The campaign, featuring more than 30 high-traffic locations and hundreds of placements throughout the city and key travel gateways, will run throughout the Games, with select installations remaining until the end of March after the Paralympics.

The campaign highlights the Big 100 bar, featuring 30+ grams of protein per 100g and flavors including Super Cookie Crunch, Crispy Apple Pie, Peanut Butter Pretzel, and the new Chocolate Chip Cookie Dough.

Bastion and Engineers Australia will rename a corner at the season-opening Australian Grand Prix to recognise two senior female engineers, marking a first for Formula One.

The collaboration will distribute Footballco’s coverage throughout Clear Channel Outdoor’s digital billboard network, which reaches 65 million adults aged 18 and older each week, according to Geopath 2023.

The agency will manage ASE’s global communications, supporting brand positioning, product launches, earned media and executive visibility.

Research by Sportingpedia ranks the most followed leagues and tournaments globally, highlighting football’s continued dominance and a close contest between leading domestic competitions.

Sports programming across the five largest subscription video-on-demand platforms increased 52 percent year over year, according to research from Gracenote, the content data division of Nielsen.

The rankings come from the company’s Test Your Ad Competitive Edge platform, which evaluates ads based on long- and short-term effectiveness potential.

The activation, developed with Borussia Dortmund and FAQ YOU by F/A/Q Health, led to more than 500 men being examined at the stadium before kick-off and generated national media coverage.

The collaboration aligns with NOC*NSF’s 2032 vision to build a more active and healthy society, positioning TeamNL as a unifying brand for athletes, partners and the wider public.

The mandate positions the company as the single access point for brands seeking advertising, sponsorship and commercial opportunities tied to the tournament in the local market.

UK readership of Super Bowl coverage rose sharply this year, with post-match interest 63 percent higher than in 2025, according to data from Taboola.

The collaboration introduces the WPP Brand Sports Momentum Score, a tool designed to pinpoint the right sports, audiences, and moments to maximize engagement and ROI.

According to System1, consumers’ highest-rated ads favoured warmth, familiarity and feeling over technology-led messaging.

The multi-year partnership is designed to extend the reach of ParalympicsGB athletes and their stories to audiences across the UK, using Global’s audio, outdoor and digital platforms.