Clear Channel Outdoor, Footballco team up for World Cup coverage

As the FIFA World Cup returns to the United States for the first time in more than three decades, Clear Channel Outdoor and Footballco have formed a partnership to deliver curated, real-time tournament content across digital screens nationwide.

The collaboration will distribute Footballco’s coverage throughout Clear Channel Outdoor’s digital billboard network, which reaches 65 million adults aged 18 and older each week, according to Geopath 2023. The rollout spans key host markets and additional locations across the country. Footballco’s portfolio of soccer media brands, led by GOAL, reaches nearly 50 million fans each month in North America.

Extending tournament coverage beyond stadiums

The initiative aims to bring tournament updates into everyday environments, connecting with audiences outside match venues and broadcast platforms.

During the competition, Clear Channel Outdoor’s digital displays will feature dynamically updated Footballco content, including real-time scores, match results, tournament brackets, standings, breaking news, editorial headlines and cultural moments tied to the event.

Creating a public stage for shared moments

By combining Footballco’s editorial expertise with Clear Channel Outdoor’s digital footprint, the companies intend to create a public layer of tournament storytelling across host cities and other major markets.

Dan Levi, EVP and CMO, Clear Channel Outdoor: "Big tournament moments resonate far beyond the pitch. This partnership allows us to extend Footballco's deep expertise, insights and innovative online content from social media-driven fandom into the physical world. Our hope is to reflect the energy of the tournament in real time across our digital network, connecting communities through a shared passion for the world's game."

Jason Wagenheim, CEO of Footballco: "Footballco's mission is to bring fans closer to the sport and the stories shaping it. Partnering with Clear Channel Outdoor allows us to extend that storytelling into the real world, connecting important tournament moments with fans in the physical spaces where they live, work, and gather."

Integrated opportunities for brand partners

The agreement also creates a coordinated environment for advertisers across digital and out-of-home channels. Footballco’s WCHQ platform will serve as the central hub for tournament coverage, delivering news, match analysis and cultural storytelling across GOAL, social media, video and live editorial programming.

Through the partnership, WCHQ content will extend to Clear Channel Outdoor’s digital display network, placing live tournament updates in high-traffic public spaces. Selected brand partners can align their messaging with this coverage across both Footballco’s digital properties and Clear Channel Outdoor’s screens.

The model offers brands a unified, content-aligned, multi-screen association with the tournament. Creative executions can adapt in real time to match outcomes, milestone moments and host-city dynamics, reflecting the pace and unpredictability of the competition.

A milestone tournament for the U.S.

The 2026 tournament will mark the first men’s World Cup hosted in the United States since 1994 and introduce an expanded 48-team format. Organizers expect record attendance and viewership, with millions of domestic and international fans traveling to host cities and nationwide audiences following the action via broadcasts, social media and public events.

Against this backdrop, Clear Channel Outdoor and Footballco aim to position digital out-of-home screens as real-time touchpoints, connecting tournament storytelling with the broader cultural landscape during one of the decade’s most significant sporting events.

www.clearchanneloutdoor.com

www.footballco.com

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