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Laundry detergent brand, Persil, is to get a social media refresh with the appointment of Hey Honey, the Amsterdam-based global social-first creative agency.

Harshil Karia, the founder of Schbang had a conversation with Marketing Report about what the acquisition and entry into the European market means for the agency.

Mario will oversee all aspects of Ogilvy’s Health business which spans Brand Strategy, Advertising, Public Relations and Influence, Experience and Innovation, Medical Education, and Market Access and be responsible for further accelerating Ogilvy Health’s growth.

TruGreen, the largest provider of lawn care service in America, has named VML as lead creative and social agency. VML is charged with reimagining the lawn care business to grow TruGreen’s customer base and strengthen brand identity.

Erich & Kallman, the independent ad agency known for creating memorable and engaging campaigns, has been appointed as the creative agency for Cupcake Vineyards, the Wine Brand in America, and Franzia.

In an era defined by rapid technological advancements and changing consumer preferences, the food industry is witnessing a rebirth of creativity in marketing strategies.

Loop Earplugs has partnered with integrated creative agency, Impero, to build awareness of its new Loop Dream product in the US market.

Carve Communications, a Miami-based public relations agency focused on B2B and B2C brands at the intersection of innovation and everyday life, announced the acquisition of Freeman PR.

The rapid integration of AI across the media value chain has transformed how brands interact with consumers, marking the beginning of The Algorithmic Era, where real-world value creation moves beyond experimentation

This makes Serviceplan Group the first agency group to integrate such AI agents into its service portfolio—a major advancement for AI utilization in the advertising industry.

Nikki will oversee global integrated Power of One accounts and work closely with respective global client leads to elevate client performance.

GUT is an independent ad agency which has a global presence with offices in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles, Amsterdam, Madrid, and New York.

Quibell will lead the agency’s 1,500+ team in the region, and join the global executive team, to accelerate growth and deliver pioneering customer experiences, campaigns, and solutions that set standards for the next era of Commerce and AI transformation.

Following a competitive pitch process, indie agency Yarn has been officially appointed for brand strategy and creative for Hell Pizza New Zealand and Australia.

St Luke’s will be the creative agency of record for Hilltop Honey and its remit includes all through-the-line communications. The work will span OOH, social including YouTube, as well as all brand communications.

With competition to reach a versatile consumer base among brands reaching fever pitch marketers are burning the midnight oil to help brands stay a step ahead of their competitors.

As AOR, Havas will lead all media, creative, social and digital efforts for Wyndham, supporting all brands as well as Wyndham Rewards, the company’s top-ranked guest loyalty program.

Baldwin& will oversee creative development for all online assets including web and social media, events, and all paid media content to enhance customer engagement and drive awareness of Pivotal.

In the ad and marketing space for example, nearly two-thirds of brand owners are already using generative AI in their marketing strategies.

Xfacta is a bespoke strategic design, brand and concept agency with an expertise spanning brand strategy, digital designs, prototype development, graphic and packaging designs and copywriting among others.

The Omnicom-owned creative boutique 180 Global, with offices in Los Angeles, New York, and Amsterdam, has announced that Sander Volten will resign as CEO at the end of 2024.