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In the US, 56% of executives believe AI technology comes with either significant or somewhat significant potential risk.

European media group Mediahuis is investing in the Finnish company Skenariolabs, a fast-growing start-up that predicts the future of sustainable real estate, based on data and artificial intelligence (AI).

Baidu Global has announced that its AI-integrated marketing platform MediaGo has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. 

The result is a frictionless experience for buyers who are able to activate Scibids’ customizable, privacy-centric, and highly performant ad decisioning.

As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.

The new solution automatically optimizes ad creative serving and adjusts cost-per-click bidding by analyzing data from the advertiser website analytics system.

Major players in the advertising agencies market are Caveni Digital Solutions, Socialiency Advertising, Tegra, BrandBurp Digital, Plan Z, Titan SEO Group, Breakneck Creative, Thevisiontech, Dentsu Inc., WPP PLC and Omnicom Group Inc.

Kantar, the global data-driven analytics and brand consulting company, has announced that Link AI, its AI-powered ad testing solution, is now available on Kantar Marketplace, its agile market research platform.

The use of AI with social media management software is one of the major trends supporting the content marketing market.

Kantar, the global data-driven analytics and brand consulting company, has announced the acquisition of all software intellectual property (IP) and the development team from MindIT, the Bologna, Italy-based artificial intelligence (AI) company.

The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022.  This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.

The weather datasets can help analyze how weather affects consumer purchasing across different categories such as pharmaceuticals, apparel, consumer packaged goods and indoor and outdoor activities.

AI’s ability to assist clinical diagnostics and absolve burnt out healthcare workforces of admin tasks has health execs ready to kick their AI investments into high gear.

Employers must now also tell job applicants living in New York when AI plays a role in getting hired or promoted.

Helixa and Telmar have announced they have completed an acquisition agreement giving Telmar, the global lleader in advertising and media planning solutions, ownership of the data-driven audience intelligence platform.

With a growing number of clients keen on tracking ROI on their communication campaigns, communication and PR companies are embracing emerging technologies including artificial Intelligence and cloud computing to deliver that value.

MediaCom is launching Creative Analytics, a new global capability designed to give greater insight into future creative performance across programmatic display, search, social and video.

vi’s contextual and machine learning technology enables media owners to enhance user engagement and monetization by adding relevant video content to articles.

Kantar, the world’s data-driven analytics and brand solution company, has announced the global launch of Digital Video AI, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising.

BEN Group, the entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content, and 605, a television measurement and analytics company, have announced findings from their partnership.

Companies and institutions are increasingly leaning towards sustainable practices to respond to growing global problems.