Marketing Report
[eMarketer] Ethical AI movement aims for more accountability to decrease algorithmic bias

[eMarketer] Ethical AI movement aims for more accountability to decrease algorithmic bias

A new law in New York requires third-party audits on artificial intelligence algorithms used by companies to hire or promote employees, per Ars Technica.

The law, the first of its kind in the country, requires employers to use external consultants to run independent assessments on whether the algorithms they’re using exhibit bias based on sex, race, or ethnicity.

Employers must now also tell job applicants living in New York when AI plays a role in getting hired or promoted.

The law comes as recruitment automation is increasingly being used to increase recruiter productivity and accelerate time to fill while reducing cost per hire.

Bias present in automated tools has disproportionately harmed people of color who want to rent an apartment or purchase a home. This AI bias can also skew the hiring process and exclude viable applicants.

According to eMarketer, job seekers are increasingly dealing with their resumes and applications being scanned and sorted by AI bots that could be running on biased algorithms. Various services cater to reformatting CVs to get past AI gatekeepers and to human eyes.

Read the full eMarketer article here

 

www.emarketer.com

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