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Lamb brings 20 years of public relations experience across public and private sectors, with a focus on corporate reputation and issues-led communications.

The expansion comes as Spain continues to position itself as one of Europe's more dynamic economies, creating opportunities for international brands and the agencies that support them.

Shifts in buyer behaviour are forcing B2B marketers to rethink how they drive growth, as increasingly complex decision-making processes slow purchasing and raise the stakes for engagement.

The campaign, Unleash Full Flavour, positions the product within Lurpak’s broader strategy to grow its portfolio while maintaining its focus on high-quality cooking.

The independent PR and digital marketing agency will focus on increasing awareness and supporting EDJY’s growth through an integrated communications approach.

The Haute Jets Wealth Migration Report examines international movements of wealthy individuals alongside aviation data, identifying emerging corridors linking financial hubs and lifestyle destinations.

The partnership will focus on building brand visibility and communicating the business model to prospective franchise owners across both consumer and commercial markets.

The appointment follows UFC’s continued expansion in the market, including its recent event at The O2 in London, where it staged UFC Fight Night: Evloev vs Murphy on 21 March.

The partnership will see the agency lead public relations and creative storytelling efforts aimed at increasing visibility for the seaweed snack category and supporting the company’s growth ambitions.

The move reflects growing demand for integrated strategies that address both real-time reputational risks and long-term digital presence across AI-driven platforms.

The partnership marks Cachasol’s first dedicated PR representation, with the agency tasked with leading strategic communications and media relations as the brand builds awareness beyond Mexico.