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The report, TV Search and Discovery in the AI Era, highlights growing adoption of AI-powered tools, particularly among younger audiences, even as many users continue to question the reliability of chatbot-generated responses.

The influencer marketing boom is no longer fueled by million-dollar mega-deals.

The research draws on one of the industry’s largest datasets of its kind, analysing video environments across multiple digital platforms alongside linear television in the United States and United Kingdom.

A central theme of the report is the importance of what it calls the “in-between” stages of healthcare — the periods before diagnosis, between appointments and during ongoing disease management.

FINN Partners has unveiled Travel with Tastemakers, a global report offering an intimate look at more than 25 destinations through the perspectives of leading creatives.

The International News Media Association (INMA) has released a report examining how artificial intelligence is reshaping the way audiences discover, consume, and interact with news, highlighting a shift towards more personalised and conversational experiences.

Based on analysis of more than 21,000 collaborations and 200,000 creators, the report shows that smaller companies are playing a growing role in the creator economy, prioritising return on investment over reach.

Total revenues are projected to increase from $775 billion in 2025 to $1.03 trillion in 2030, reflecting a shift in the media and entertainment sector as digital formats take a leading role, particularly in advertising.

According to a new report by Dentsu, travel decisions are increasingly selective.

Outdoor retail brands in New Zealand are adjusting their advertising strategies as competition intensifies for a large and commercially valuable audience of outdoor enthusiasts, according to data from Nielsen.

The report combines surveys conducted in February 2026 to provide insights into spending habits, financial confidence, and travel behaviour across the region.

The results highlight how evolving HFSS restrictions continue to shape creative approaches, with effectiveness increasingly driven by memorability rather than product visibility alone.

The agency surveyed 1,000 UK marketing professionals and found that 78 percent anticipate revenue growth, while 64 percent expect their marketing budgets to rise over the next 12 months.

New analysis reveals where users are concentrated globally and how engagement differs across regions and demographics.

A prolonged geopolitical crisis in the Gulf threatens to erase nearly $94 billion in global advertising growth over the next two years, The World Advertising Research Center (WARC) now says.

A prolonged Gulf crisis could put up to $93.9 billion of global advertising growth at risk over the next two years, according to new forecasts from WARC.

The report finds that 67 percent of C-suite marketing and agency leaders believe the existing advertising model may last no more than five years, while perceptions that generative AI is devaluing agencies have more than doubled year on year.

The report shows that 24 of 48 sectors recorded a drop in sustainability influence between 2025 and 2026, compared with 38 sectors in the previous cycle, indicating that the pace of decline is slowing.

A study by ShowHeroes and Omnicom Media Netherlands indicates a shift in Europe’s connected TV landscape, as viewers reassess the value of paid streaming and increasingly turn to free ad-supported alternatives.

The report identifies a central tension for brands: the rise of AI-generated content versus the increasing consumer demand for genuine human connection.

While audience reach remains significant, WARC Media finds the measurable impact on advertising growth is diminishing as fan attention fragments across multiple platforms.