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More than 1,600 mobile app marketers were surveyed across nine countries, including US, UK, Korea, France, Germany, Indonesia, Japan, Singapore, and Vietnam.

The market is driven by factors such as digital transformation across multiple sectors, increased credibility, and the growing proliferation of digital marketing software. However, the lack of short-term return on investment is hindering market growth.

The new tool pairs Getty Images’ best in class creative content with the latest AI technology for a commercially safe and legally indemnified generative AI tool.

The BCMA’s latest resource for the marketing industry has been produced in partnership with Havas Play – Havas’ network dedicated to earning consumers’ attention and creating enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom.

Marrying Kantar’s decades of creative evaluation expertise with the latest technology, the approach uses facial coding to uncover how well ad content captures the attention of viewers on a second-by-second basis, an essential tool in marketers’ arsenal. 

The unprecedented rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming and rise in number of streaming services is opening up the video on demand market.

Marketing firm, Refuel Agency, has partnered with Wrench.ai, an innovator in AI-driven marketing solutions, to amplify campaigns through AI learning.

 The chair will support the activities of IMD’s Center for Sustainable and Inclusive Business, which aims to generate cutting-edge insights and practical solutions for businesses that aspire to create positive social and environmental impact.

NP Digital, a global leader in end-to-end performance marketing, unveils its newest European office in the Netherlands under the leadership of Joris Garritsen as managing director.

LifeStreet, a player in mobile marketing, has announced its latest solution to maximize return on ad spend (ROAS) for performance marketers.

Mailchimp has advanced marketing capabilities to help release marketers from the Clustomer and see up to 141% more revenue with AI-built predicted segments.

These new products give performance marketers unprecedented insights and AI-powered tools to improve results across performance marketing channels, including paid search, social, app advertising, and retail media.

Pecan AI, a player in AI-based predictive analytics for analysts and business teams, has announced that it has been named a Meta Business Partner within the Measurement specialty.

Artificial intelligence in marketing have applications in social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales and marketing automation, analytics platform, others.

To celebrate this milestone, DEPT Australia has partnered with the inaugural SXSW Sydney to launch a three day action packed activation – DEPT Garden House.

As competition to reach a targeted and increasingly urbane customer base reaches new heights, brands are increasing their ad spend by investing in new and innovative campaigns.

Streaming TV advertising is taking a step toward the future. This week, TV advertising agency Marketing Architects launched a new platform for CTV advertisers called Annika Streaming.

Typeface has introduced an integrated solution with GrowthLoop and Google Cloud’s BigQuery and GenAI Foundation Models to empower marketers with personalized generative AI throughout the entire campaign creation process.

The acquisition further strengthens Accenture's ability to support clients' marketing transformation across owned, paid and earned media.

Through the upcoming collaboration between the platforms, users will benefit from stronger functionality and ease of use of marketing activities by connecting CRM data between the platforms.

South African agency Flume Digital Marketing, with offices in Johannesburg and Cape Town, is expanding to Amsterdam – located on the Weesperstraat.