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Honda has launched This is The Power of Dreams, its first marketing campaign as Official Automotive Partner of Team USA, highlighting the role of determination, teamwork and ambition in achieving extraordinary goals.

The campaign translates Paul Smith's hallmark aesthetic - "classic with a twist" - into a narrative that invites audiences into the designer's creative world.

The project aims to highlight the dependence of electrification on mined resources. More than 90 percent of a typical electric vehicle’s components are derived from mining, with EVs requiring six times more mineral inputs than conventional vehicles.

The film centres on the idea that the desire to go beyond perceived limits often begins in childhood. It reflects on generations who grew up with Lamborghini imagery in their bedrooms, positioning the brand as a recurring symbol of aspiration and future vision.

The twelve-minute film, titled Last to Legends, explores the evolution of the Nissan Nismo Formula E team, tracing its progression from early setbacks to championship success.

UK automotive marketers expect 2026 to deliver revenue growth, increased investment and expanding budgets, while earlier predictions that artificial intelligence would damage web traffic and undermine human creativity have not materialised.

Neonode has announced the appointment of Marec Gasiun as Executive Vice President of Sales & Marketing, effective January 1, 2026.

The partnership will drive a full brand refresh planned for Spring 2026, ahead of the company’s seventieth anniversary.

The partnership strengthens PepsiCo’s presence in Formula 1 and represents the first time the three brands join forces with a team in the championship.

Howatson+Company's remit has been reduced to marine, motorcycles, and power equipment, after previously handling creative and media across Honda's product portfolio.

The automaker aims to raise more than 30 million dollars this season, pushing its cumulative contributions beyond 350 million dollars by the campaign’s close.

Following an international tender, the Maison selected design agency Leroy Tremblot to define the sport’s post-race celebration ritual and create a global visibility platform that will roll out across every Formula 1 Grand Prix.

The collaboration puts a spotlight on the capabilities of Hyundai’s SUV and XRT lineup while reinforcing the brand’s focus on adventure, safety, and engineering.

In the run-up to the contest, McGrath, a six-time Ashes winner, repeated his confident forecast of a five–zero victory for Australia.

The campaign invites audiences to rediscover what makes the holidays truly special: not the gifts we receive, but the emotions and connections that linger long after the celebrations end.

The agency will lead the brand relaunch for Vogue Tyres North America. Financial details of the assignment were not disclosed.

The campaign centres on a cinematic film set to a cover of Avicii’s Hey Brother, with vocals by Bryan Adams, and explores the deep bond shared by drivers who live life on the road.

With over 100 years of experience, the Louwman Group is one of the largest car distributors in Europe. Besides vehicle sales, the company operates in retail, leasing, financing, logistics, and healthcare.

The AI-generated film celebrates the human experience at the heart of Maserati’s engineering, showing that while intelligence can be artificial, emotion cannot.

By optimizing infotainment systems that make it easy for drivers to access and enjoy content, automakers can strengthen customer relationships and unlock new revenue streams.

 Between September 2024 and August 2025, insurers collectively spent $463.7 million, up from $443.1 million in the previous year.