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Moët & Chandon taps Leroy Tremblot for F1 platform
Following an international tender, the Maison selected design agency Leroy Tremblot to define the sport’s post-race celebration ritual and create a global visibility platform that will roll out across every Formula 1 Grand Prix.
Hyundai unveils 360° Resort partnership with activations and content
The collaboration puts a spotlight on the capabilities of Hyundai’s SUV and XRT lineup while reinforcing the brand’s focus on adventure, safety, and engineering.
Toyota pits McGrath against a cricket-savvy bird
In the run-up to the contest, McGrath, a six-time Ashes winner, repeated his confident forecast of a five–zero victory for Australia.
Lexus’ ‘December to Remember’ ad returns with nostalgia
The campaign invites audiences to rediscover what makes the holidays truly special: not the gifts we receive, but the emotions and connections that linger long after the celebrations end.
Vogue Tyres taps BooneOakley for brand relaunch
The agency will lead the brand relaunch for Vogue Tyres North America. Financial details of the assignment were not disclosed.
Brotherhood and belonging drive Scania’s cinematic campaign
The campaign centres on a cinematic film set to a cover of Avicii’s Hey Brother, with vocals by Bryan Adams, and explores the deep bond shared by drivers who live life on the road.
[Case] Turning data into drive: How The Relevance Group boosted Louwman’s conversions by 14%
With over 100 years of experience, the Louwman Group is one of the largest car distributors in Europe. Besides vehicle sales, the company operates in retail, leasing, financing, logistics, and healthcare.
Maserati explores emotion and AI in new campaign
The AI-generated film celebrates the human experience at the heart of Maserati’s engineering, showing that while intelligence can be artificial, emotion cannot.
In-car entertainment a major opportunity for automakers, report
By optimizing infotainment systems that make it easy for drivers to access and enjoy content, automakers can strengthen customer relationships and unlock new revenue streams.
Motor and home insurance advertising soars in Australia
Between September 2024 and August 2025, insurers collectively spent $463.7 million, up from $443.1 million in the previous year.
Citroën turns dreams into reality with C5 Aircross campaign
Directed by Fredrik Bond, the spot draws inspiration from classic dream-loop storytelling to capture the feeling of a car so comfortable it seems unreal.
Hyundai teams with Lil Jon for Palisade Hybrid campaign
Featuring multi-platinum artist Lil Jon, the campaign uses his signature style and sound to highlight the vehicle as part of everyday triumphs and cultural experiences.
Pablo wins Honda creative account across Europe
The agency will oversee brand strategy and communications for all divisions, including automobiles, motorcycles, marine, power products and innovations.
Hyundai bridges culture and innovation with new SUV campaign
The work highlights the SUV as a balance of utility and premium capability while connecting with Hispanic families through cultural storytelling.
Chrysler and PEANUTS celebrate family moments in new campaign
The collaboration brings the characters into a multi-installment video series that highlights the Chrysler Pacifica and celebrates family life, football season, and fall traditions.
Automotive leaders form council for streaming ad standards
The ASC will act as a collaborative forum for tackling challenges such as inconsistent measurement, unclear attribution, fragmented ad experiences, and concerns around data use and fraud.
Carvana, Shaquille O’Neal debut first celebrity AI shopping assistant
The Shaqbot is designed to make the process of browsing Carvana’s online inventory easier and more entertaining, answering questions and guiding customers with custom responses based on O’Neal’s real voice recordings.
BMW unveils worldwide campaign for iX3
The initiative positions the model as the first step in what the carmaker describes as a new era of driving pleasure, building on the legacy of its historic Neue Klasse.
Hyundai spotlights Palisade Hybrid in national ad rollout
The campaign launched with a 60-second broadcast spot titled All That And More, featuring actress Parker Posey. The commercial will air during the first professional football game of the season.
Citroën appoints Leslie Peltier as Global Communications Director
With this appointment, Citroën highlights the importance of communications as part of its strategy and brand development.
Toyota expands NFL partnership with new campaign
The program combines fan engagement with grassroots support for youth football, extending from preseason fantasy drafts through Super Bowl LX.
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