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By coordinating creative messages across multiple impressions, brands can build narratives over time, introducing new information and adapting messaging as viewers continue watching content.

DoubleVerify has expanded its DV Authentic AdVantage solution to Meta and TikTok, extending access to a platform designed to combine media quality controls, campaign optimisation and independent measurement within a single offering.

The move comes as audiences continue to spread across multiple streaming platforms, devices and services, increasing demand for tools that help advertisers better understand content environments and audience engagement.

The collaboration comes as advertisers face increasing complexity across digital platforms.

The launch comes as the creator economy continues to grow, with creator-led businesses increasingly building audiences across streaming television, social media and digital video platforms.

The partnership integrates Smartly's advertising technology platform with Roku Ads Manager, enabling marketers to launch and manage CTV campaigns using familiar social advertising workflows.

The launch campaign, created in partnership with HBO Max, invites visitors to interact with a four-sided Snapchat AR Mirror installed in Times Square.

Under the agreement, FOX will contribute its advertising sales expertise and distribution capabilities, while Toonstar will provide its animation production technology and creator network.

The presence of companies such as OpenAI, Meta and Google DeepMind underscores how deeply technology is reshaping the industry.

The new partnership will see Grey London develop a platform intended to improve brand consistency and visibility across out-of-home advertising, digital channels and major industry events.

According to the benchmark, the cost of reaching 1,000 viewers varies by more than 60 times across the locations analysed.

As audiences continue shifting from traditional television to streaming services, advertising investment has not moved at the same pace.

DV Neura enables advertisers to access DoubleVerify data through conversational AI tools using the Model Context Protocol (MCP) open standard.

Ogilvy has announced a series of leadership changes across its global and Asia Pacific operations as long-serving executive Kent Wertime prepares to retire at the end of June.

Best Buy Canada has selected Perion as its technology partner to support the monetisation of its in-store digital signage network, marking a move towards a programmatic retail media model.

A positive week for agency networks, with Publicis posting the biggest gain and S4 Capital the only decliner

According to Truecaller Ads, the solution is intended to reduce the number of steps consumers typically take between viewing an advertisement and completing a transaction.

The additions are designed to make campaign setup more accessible for businesses of different sizes while reducing the technical requirements associated with tracking and optimisation.

The initiative follows the company's FIFA partnership and forms part of a broader marketing strategy that uses artificial intelligence as a tool to support creative participation and audience engagement.

Digital agency Spekk has acquired advertising technology platform Pablo and appointed its founder, Nick Boyce, as Chief Technology & AI Officer, as the agency expands its investment in artificial intelligence and automation.