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Mollie raises €90 million to scale operations across Europe
Dutch-based payment service provider Mollie has announced the closing of €90 million in its Series B funding round, taking the total amount raised by the company to €115 million.
Fleur Willemijn van Beinum: Data for content
Time over time again I am shocked by the inside-out content arrogance by brands. It is time to flip and to capture your audience's needs to produce content. And to have your content efforts contribute to your business objectives
Fleur Willemijn van Beinum: Build a brand before products
'NOBULL is a footwear, apparel and accessory brand for people who train hard and don't believe in excuses. If you think gimmicks in your shoes make you a better athlete, NOBULL is not for you.'
Locala deepens its location and audience insights offering with Unacast data integration
With this global partnership, Unacast’s location and audience data will feed into the Locala platform and be leveraged to increase its insights and measurement offering in the US, UK, EU and APAC.
Locala and VIOOH announce global partnership to enable marketers to efficiently activate advertising on OOH and mobile
Locala, the Drive-to-Store Platform, has announced a global partnership with VIOOH, a planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic.
Locala becomes JCDecaux’s global drive-to-store partner
This partnership will allow JCDecaux clients to run their drive-to-store ad campaigns on both JCDecaux’s OOH network, and on mobile with Locala’s platform.
JCDecaux and Locala partner to enhance media efficiency and synergies between OOH and mobile
JCDecaux SA the global outdoor advertising company, has announced its partnership with Locala, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall.
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