Locala becomes JCDecaux’s global drive-to-store partner
Locala has announced a new global partnership with outdoor advertising company JCDecaux.
This partnership will allow JCDecaux clients to run their drive-to-store ad campaigns on both JCDecaux’s OOH network, and on mobile with Locala’s platform.
By using both mediums at the same time, brands will be able to target relevant areas around their stores, reaching more customers than with one channel alone and driving more visits to their physical points of sale.
Tests have shown that combining JCDecaux’s OOH network with Locala mobile advertising generates an impressive 2.5X uplift in store visits for the same budget.
Statement: “Our offer will be available in 8 markets worldwide including France, the USA, Spain, Italy, Belgium, the Netherlands, Singapore and Mexico. This is a fantastic opportunity for us to combine OOH and mobile advertising to help brands grow their reach and drive more customers to stores.”
