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IKEA commits to remove non-rechargeable alkaline batteries by 2021
Following IKEA’s commitment to inspire and enable people to live a healthier and more sustainable life at home, all non-rechargeable alkaline batteries will be removed from the global home furnishing range by October 2021.
Candid names Ruud Wanck as new CEO
Candid, the largest independent marketing and advertising platform in the Netherlands, has named Ruud Wanck as the new CEO effective October 1 2020.
Google Cloud partners with Reckitt Benckiser to build consumer engagement across brands
Google Cloud has announced collaboration with Reckitt Benckiser (RB) to drive stronger customer engagement as the consumer health, hygiene and nutrition company embarks on wide-scale digital transformation.
Best Buy, McKinstry, Real Betis, Schneider Electric and Siemens sign the Climate Pledge
Amazon and Global Optimism have announced that Best Buy, McKinstry, Real Betis, Schneider Electric, and Siemens have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Dentsu Aegis Network rebrands to dentsu, consolidates international business
Global advertising and PR company Dentsu Group Inc. has announced that its international business Dentsu Aegis Network will now operate under the dentsu brand.
WPP agencies partner with World Woman Foundation for digital women empowerment campaign
The World Woman Foundation, in partnership with Geometry along with WPP agency partners BCW, Hogarth Worldwide and Gramercy Park Studios, have launched its #ShesMyHero campaign which will culminate in World Woman Hour.
Dümmen Orange appoints Debbie Rempert to head marketing and branding departments
Dümmen Orange, a multinational company involved in breeding and development of cut flowers has appointed Debbie Rempert as Senior Brand Manager.
Lockdowns put pressure on brands to cultivate customer loyalty, Mindshare New Normal Tracker
Mindshare, the agency network that is part of WPP, has released the eighth wave of its ‘New Normal’ COVID-19 tracker - a 1,000 person per market survey across 10 global markets.
Europa+ set to launch in Latin America
Europa+ announced the launch of its new subscription streaming video service that will, for the first time, bring Latin American and Caribbean audiences the latest and most popular television programming.
Spotify and Chernin Entertainment announce multiyear first look partnership
As podcasting consumption has grown worldwide, so has the trend of podcasts serving as the source material for movies, TV shows, and news broadcasts for an always-on audio medium.
Hearst Magazines announces strategic investment across print portfolio
Hearst Magazines has announced the launch of Premium Print, a strategic initiative that includes a multimillion-dollar investment across its portfolio of more than 25 brands to further strengthen its position in the marketplace.
Nokia signs UN pledge calling for renewed global co-operation
Nokia President and CEO, Pekka Lundmark has signed a joint UN Statement, UNITED IN THE BUSINESS OF A BETTER WORLD which was presented to the UN Secretary General
VIRTUE designs The Heroes of Sustainability campaign for McDonald’s Austria
With over 40,000 partner enterprises, McDonald’s Austria is the principal partner of Austrian agriculture in the catering sector.
Eighteen WPP leaders recognized for championing gender diversity in the workplace
Eighteen leaders across WPP have been honoured in the HERoes Women Role Model Lists 2020 for championing women in business and driving change for gender diversity in the workplace.
Amazon launches Climate Pledge Friendly programme on sustainable products shopping
Amazon has announced Climate Pledge Friendly, a new program to help make it easy for customers to discover and shop for more sustainable products.
GroupM UK agencies attain new IAB certification on brand safety
GroupM U.K., WPP’s media investment group, has announced that all five of its U.K. agencies plus GroupM U.K. and Xaxis U.K. have been awarded Gold Standard Certification 2.0 from the IAB.
Creative agency SouthPaw develops campaign for malt brand Benriach
Creative agency SouthPaw has developed a new creative platform for single malt brand Benriach, ‘A World of Flavour’ to drive awareness and penetration.
Mono Solutions partners with Lokale Internetwerbung to launch digital marketing platform
Mono Solutions, an offshoot of German multimedia conglomerate Bauer Media has partnered with Lokale Internetwerbung GmbH & Co. KG, a company that delivers a SaaS marketing solution to local businesses in more than 40 markets.
Unilever and Google partner to champion sustainable commodity sourcing
Google Cloud and Unilever have announced that they will advance sustainable business practices together using technology to expand the use of data for eco-friendly decision making.
WFA and platforms adopt stand to address harmful content
Facebook, YouTube and Twitter, in partnership with marketers and agencies through the Global Alliance for Responsible Media, GARM, have agreed to adopt a common set of definitions for hate speech and other harmful content.
Locala wins “Best location-based marketing platform” award in 2020 MarTech Breakthrough Awards Programme
In order to help brands successfully increase their in-store visits and foot traffic in key markets across the US, Europe and APAC, Locala has developed disruptive geolocation and audience targeting capabilities.
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