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Brand leaders express need for more media cohesion in new marketing report
The Chief Marketing Officer (CMO) Council in partnership with Cision has published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption.
Four Seasons Hotels and Resorts to manage San Domenico Palace in Taormina, Italy
Four Seasons Hotels and Resorts, the luxury hospitality company, together with Gruppo Statuto, hotel development company, announced that San Domenico Palace in Taormina is under an extensive renovation.
Valoya launches two new greenhouse LED grow lights in Finland
Valoya, the research driven manufacturer of horticultural LED grow lights has expanded its RX-Series line of greenhouse LEDs with two new models - RX500 and RX600.
Rainshine and UK's Five Fifty Five partner to develop, produce extraordinary stories for audiences worldwide
Rainshine Entertainment and Five Fifty Five announced a strategic joint venture, where the two companies will work together to develop, produce, and distribute extraordinary content.
Jeff Winton Associates partners with UK-based Onyx Health to expand global healthcare communications services
Jeff Winton Associates announced expansion into additional global markets through a new partnership with UK-based marketing communications firm Onyx Health.
Nielsen launches compass to measure marketing campaigns outcomes
Nielsen has announced it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative standards for campaign outcomes measurement.
World Out of Home Organization’s OurSecondChance campaign hits $40 million in media value
The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it the world’s biggest all-format digital Out of Home campaign ever launched.
Brand reputation remains key priority for marketers amid COVID-19, survey
A survey of current UK marketing priorities from the Chartered Institute of Marketing reveals that brand reputation remains key in coping with COVID-19.
VMLY&R launches new global agency dedicated to specialty Rx pharmaceutical companies
VMLY&R has announced that it will launch a new global healthcare agency, VMLY&Rx, to service specialty Rx pharmaceutical companies.
Amazon announces first recipients of investments from $2 billion Climate Pledge Fund
Amazon has announced the first recipients of investments from The Climate Pledge Fund: CarbonCure Technologies, Pachama, Redwood Materials, Rivian, and Turntide Technologies.
Global advertisers unveil a new approach to cross-media measurement
World Federation of Advertisers has unveiled an advertiser-centric Framework for cross-media measurement – the “holy grail” for marketers.
Seven Stones to handle St John & St Elizabeth Hospital advertising account
St John & St Elizabeth Hospital has awarded its advertising account to Seven Stones.
SEMrush acquires Poland's SaaS PR tech startup Prowly
SEMrush, an online visibility management and content marketing SaaS platform, has further expanded its ecosystem with the acquisition of a 100% stake in Poland's public relations SaaS startup Prowly.com.
Publicis Media UK promotes Nadine Young to CEO of Starcom
Publicis Media has announced the promotion of Nadine Young to the role of CEO, Starcom UK, reporting to Sue Frogley, CEO, Publicis Media UK.
Video ads and brand experiences lead to more purchases than ads alone, study
A new study released by MAGNA, Roku, and IPG Media Lab dubbed “Valuing the Value Exchange,” demonstrates how marketers can use brand experiences that aide TV streaming content discovery.
Heineken pilots automated dispensers in retail stores across 4 markets
Heineken has announced that it is piloting fully automated dispensers in major retail outlets for customers to purchase high quality & fresh draught beers to enjoy at-home using 100 per cent reusable bottles.
Disney expands into Europe
Disney+, the highly anticipated streaming service from The Walt Disney Company, has launched in Portugal, Norway, Denmark, Sweden, Finland, Iceland, Belgium and Luxembourg.
Amazon Music launches podcasts for customers across U.K and Germany
Amazon Music has launched podcasts in the U.S., U.K., Germany, and Japan, across all tiers of service at no additional cost.
Karma adds to European retail network in Belgium
Karma Automotive, the Southern California-based luxury electric vehicle manufacturer and the developer of advanced technologies in the automotive industry, announced it will welcome a new retailer in Belgium.
RIS launches InkCenter cartridge refill service at MediaMarkt stores in Spain
Retail Inkjet Solutions (RIS) partnered with MediaMarkt to pilot its inkjet cartridge refill service at select store locations throughout Spain.
Lunii, France's top-selling toy expands into the U.S.
Top-selling toy on France Amazon, Lunii has crossed the Atlantic and is launching in the U.S. this month (now available in B8TA). Perfect for this COVID times, it's screen-free and emissions-free.
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