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Nielsen’s Gracenote partners with media advocacy groups to make diverse content creators and talent more accessible

23-01-2024 | 08:55:13
By raising the visibility of diverse talent and representative projects among Studio System’s broad industry user base, Gracenote and its advocacy group partners are accelerating efforts to bring more equitable representation and authentic content to viewers.

Hearst Magazines appoints Daniel Pund Editor-in-Chief of Road & Track Magazine

23-01-2024 | 08:27:12
Pund, Road & Track’s executive editor since 2020, has been an automotive editor, car reviewer and feature writer for 30 years.

Global news organizations network The Trust Project unveils ad campaign to fight disinformation

18-01-2024 | 10:02:08
The ad and social media campaign uses compelling images to invite attention to the 8 Trust Indicators, a proven system that enables anyone to easily assess the trustworthiness of their news sources.

Mediahuis acquires full stake in German publisher Medienhaus Aachen

18-01-2024 | 08:58:38
As the majority shareholder, Mediahuis has guided the German publisher in the digital transformation project over the past two years

Havas Media Network appoints Jamie Seltzer to lead CSA’s analytics, data and technology

18-01-2024 | 08:39:38
Since Havas Media Network scaled CSA globally in June of 2023, the offering has launched in 12 countries, encompassing more than 250 team members, and implementing over 450 projects in 2023.

Clear Channel Outdoor and BBBSA launch digital out-of-home media campaign on youth mentorship

17-01-2024 | 09:05:17
'Game Changers' provides a platform for diverse groups of influential voices to share their experiences and expertise on the power of mentorship and further impact young people and their communities.

Wavemaker appoints Alexia Pilavachi as L’Oréal Global Media Lead

16-01-2024 | 09:44:00
Pilavachi will be responsible for supporting the growing Wavemaker and GroupM L’Oréal relationship, driving digital transformation, connecting markets, and sharing and scaling best practice across the 30-market relationship.

Lindsay Horrigan named Senior Vice President, Consumer Growth Officer of Hearst Magazines

11-01-2024 | 07:48:00
With a focus on digital customer engagement, Horrigan will be responsible for leveraging data and insights to help drive growth across the company’s consumer revenue streams, including subscriptions, membership operations, commerce and licensing.

Entravision and Snap Inc. enter into a strategic sales partnership in APAC

10-01-2024 | 08:18:42
Snapchat continues to grow its community and business operations across Asia-Pacific and this strategic partnership with Entravision will enable brands in these new markets to engage with Snapchatters around the world.

GroupM partners with Amazon Ads to co-develop marketing cloud maturity framework for advertisers

10-01-2024 | 08:12:37
Available to GroupM clients, the custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.

Havas Media announces new leadership roles to drive growth

09-01-2024 | 07:53:27
Havas Media Network (HMN) has announced it is adding new roles to advance the organization’s business transformation and M&A agenda, along with heightening its focus on diversified services, tech-enablement, and automation.

GroupM launches ad innovation accelerator to enhance engagement between advertisers and audiences

09-01-2024 | 07:34:26
Spearheaded by GroupM’s industry-leading investment team, the Ad Innovation Accelerator will aim to evolve the traditional 30-second ad spot by integrating advanced digital technologies that will enhance brand-to-viewer connections and drive measurable results for participating GroupM advertisers.

Social media sports marketing agency SGG Media ad campaign tool

22-12-2023 | 09:26:26
Instant Quote, is now available on the company’s website providing businesses across all sectors with social media advertising campaigns of all sizes within minutes.

IPG MediaBrands’ MAGNA partners with OpenAP to boost data-driven video capabilities

22-12-2023 | 09:20:12
MAGNA, which powers planning and investment across the IPG Mediabrands network, will now be able to target and distribute custom audiences using Acxiom data centrally through OpenAP across linear, digital, streaming and programmatic channels.

GroupM and partners launch commerce education curriculum

20-12-2023 | 08:41:13
The three-tier certification program was developed by GroupM’s commerce team, commerce education leader firstmovr, and over 15 retailers, media and commerce technology partners, including Amazon, Criteo and Kroger.

Nielsen launches virtual TV measurement solution in Australia

20-12-2023 | 08:35:25
VOZ is an innovation that blends broadcaster viewing data from conventional TV sets with connected devices, such as smart TVs, computers, tablets and smartphones.

OKO Digital partners with Loop Media to grow CTV and DOOH industries

20-12-2023 | 08:30:53
The partnership aligns two rapidly growing innovators in the CTV and DOOH industry, opening the door to even faster growth opportunities for both companies.

[Interview]Thomas Rabe, CEO, Elmar Heggen, Deputy CEO, RTL Group

19-12-2023 | 07:18:00
In an interview for RTL Group's intranet, CEO Thomas Rabe and Deputy CEO and COO Elmar Heggen explain the planned sale of RTL Nederland – and what it means for the future development and strategy of the Group.

TV streaming is now the most popular TV source in Canada, study

18-12-2023 | 07:45:00
Rising inflation and cost of living, which top the list of worries for Canadian TV streamers in the next few years (54 per cent), compel many (24 per cent) to cancel or downgrade their cable/satellite package in the next 12 months (up six per cent from 2022).

Global insurer Allianz Group appoints Group M as media partner of record

13-12-2023 | 12:11:16
GroupM, WPP’s media investment group, has announced its appointment as global media partner of record to Allianz Group, one of the world’s insurers and asset managers that serves more than 122 million customers in over 70 countries.

Canon welcomes 62 new creatives to its EMEA Ambassador Programme

13-12-2023 | 12:08:04
Following a rigorous selection process by a panel of industry experts, this year’s intake will play a pivotal role in advancing the programme’s goals.


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