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The report highlights both the opportunities and risks associated with AI-driven measurement systems as marketers seek faster and more responsive decision-making tools.

The findings underline widening performance differences across platforms as automation, AI integration, and retail media continue to reshape digital advertising dynamics.

The United States market for artificial intelligence in media and entertainment is projected to grow significantly, driven by increased adoption across content creation, advertising and production workflows.

Shifts in buyer behaviour are forcing B2B marketers to rethink how they drive growth, as increasingly complex decision-making processes slow purchasing and raise the stakes for engagement.

The study, based on a global survey of 371 senior marketing leaders, shows that success depends less on rapid AI adoption and more on how teams integrate it into their workflows.

The findings come from Independent Marketing Sciences (IMS), which analysed more than 270 campaigns across 24 advertising channels over the past decade.

The report forecasts a compound annual growth rate of 36.2 percent over the period, driven by increasing demand for automation, personalised content, and data-led decision-making across digital marketing teams.

A new study from System1 and partners examines why some advertising delivers results while other campaigns fail to connect, highlighting the role of emotion, storytelling and execution in driving effectiveness.

The study, Why Frequency Matters: Combating Negative Reach, highlights how repetition of ads across streaming, social and digital platforms can quickly lead to consumer fatigue.

Ongoing economic instability and geopolitical tensions are contributing to widespread financial anxiety.

The awards span four categories — campaigns, digital and social, TV, and print and outdoor — with 36 brands recognised. Among the winners are CeraVe and Heinz, reflecting a mix of creative approaches and media strategies.

The survey found that 90.5 percent of respondents rated their overall experience with LoopMe positively, placing it ahead of competitors across the industry.

The Haute Jets Wealth Migration Report examines international movements of wealthy individuals alongside aviation data, identifying emerging corridors linking financial hubs and lifestyle destinations.

A new study finds that out of home (OOH) advertising strengthens social media performance during the daytime, when engagement with social platforms tends to decline despite high usage.

The findings are published in the 2025 Internet Advertising Revenue Report, conducted by PwC, which has tracked digital advertising performance for 30 years.

It measures what agencies can no longer ignore: social and environmental outcomes, not just attention. Purpose is no longer a trend; it is a competitive edge.

The projected rise marks an increase from the 4 percent average recorded in 2025, with significant variation expected across markets depending on exposure to major sporting events and local media demand conditions.

Public relations budgets also expanded, reaching a net balance of +6.0 percent, the highest level in five quarters.

Publicis Conseil and AXA have taken the top positions in the ACT Good Report 2026, with the campaign Three Words named the most impactful work for social good globally.

The healthcare marketing and communications sector is undergoing structural change as organisations respond to evolving patient expectations, advancing technology and increasingly complex regulatory requirements.