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Havas was the only gainer. WPP closed virtually unchanged.

The partnership combines Dun & Bradstreet and Eyeota’s digital audience taxonomy and D&B ID Graph with InfoSum’s data collaboration infrastructure.

The report, The Proof is Physical: How Arla Foods Delivered Performance with programmatic DOOH, found that every campaign generated a positive lift in store visitation compared with pre-campaign levels. 

The research covered campaigns in retail, quick service restaurants (QSR) and consumer packaged goods (CPG).

The campaign is built around the idea that entering the lottery can deliver two positive outcomes: the opportunity to win a prize and support for St John's community work.

As retail media becomes a larger part of e-commerce, Blue Raven aims to create additional value for shoppers and brand partners.

Ocean’s brand experience and innovation team, Ocean Labs, will work with Cityz Media on large-scale OOH and experiential productions across Klépierre’s French estate.

The research found that 80 percent of respondents believe live product or retailer events make them more likely to remember a brand.

Criteo said the arrangement is intended to help advertisers scale commerce campaigns and reach audiences across multiple channels.

Eastern Asia, comprising Japan, South Korea and Mainland China, had a combined DOOH advertising base of $7.3 billion but pDOOH penetration of just 0.6 percent.

Rather than replicating Cannes Lions, the strategy is designed to extend LIONS' influence beyond its flagship annual festival and create year-round engagement with local communities.

Advertisers will be able to bid for prominent placements and direct users to their websites as they search, compare products and consider purchases.

Coca-Cola, which has been present at the site since 1954, and Samsung, which joined in 1994, are among the long-term advertisers.

The contract follows JCDecaux's successful tender in Hamburg and adds to its presence in major German advertising markets.

During Gordon’s tenure, Global expanded its commercial activities across audio, outdoor advertising, digital advertising and content.

The six funds tracked by Marketing Report showed a mixed performance between 8 and 15 September. WPP was the biggest gainer, rising 3.1%, during a week in which LVMH awarded its Asia-Pacific media business to Publicis.

The resulting Havas Play:able offering will use iion’s Playable Creator Studio to develop branded experiences across gaming, digital and social environments.

The long-term partnership will bring advertising sales for two public service broadcasters under one roof for the first time.

CCO previously held the airport advertising concession until 2012 and will return with investment in upgraded infrastructure and additional sponsorship inventory.

The findings suggest that as video production becomes more accessible, marketers are facing a greater challenge in deploying existing assets across relevant audiences and channels.