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The additions increase Global's advertising estate at Manchester Airport to 68 digital screens and 31 classic poster sites. The portfolio also includes The Wonderwall, described as Europe's largest airport advertising site.

The Institute of Practitioners in Advertising (IPA) has admitted four agencies to its membership following its quarterly Council meeting.

The pilot replaced traditional manual media buying processes with AI agents that identified inventory, negotiated terms and completed the transaction based on campaign requirements provided in natural language.

The report, based on responses from more than 100 contributors across 85 territories representing 95 percent of global GDP, forecasts global OOH expenditure will increase to USD 56.4 billion in 2026. OOH accounted for 5.1 percent of total global advertising expenditure in 2025.

The findings underscore a growing paradox: social media's influence continues to deepen even as confidence in its content declines.

The week's key developments included Adidas moving its global media business to Omnicom, the expansion of WPP Enterprise Solutions, a potential agency shift at Skechers, and reports that Dentsu plans to take its subsidiary Dentsu Soken private.

The first phase of the contract will introduce 33 small-format full-motion screens, expanding Ocean Outdoor's The Loop network in London from 81 to 114 screens.

The agreement also gives iHeartMedia customers access to Amazon DSP across the company's owned-and-operated digital inventory at both local and national level.

Hosted at DHub Barcelona, the festival is aimed at creative leaders, emerging professionals and students. The programme is designed to encourage collaboration across disciplines while recognising creative work from across Europe.

As Heathrow marks its 80th anniversary, JCDecaux will continue managing the airport's media portfolio while supporting further development of its advertising offering across the airport and Heathrow Express.

The launch follows the expansion of Global's digital 48-sheet estate to more than 600 sites. Combined with its classic billboard portfolio, the network now comprises more than 4,500 panels nationwide.

The platform uses a conversational interface that enables buyers to submit campaign requirements and targeting criteria using natural language.

The company's analysis, based on its Test Your Ad platform, evaluated the emotional responses of consumers to this year's Film winners rather than jury opinion.

A global study has found that esports plays a significant role in shaping Gen Z purchasing decisions, with 74 per cent of respondents saying advertising and brand participation in gaming spaces influence what they buy.

Reporting to Managing Director Tim Lloyd, she will oversee strategy across all client accounts while also supporting business development and the agency's long-term strategic growth.

The creator economy also came of age, with creators positioned as strategic partners shaping brands, products and communities rather than simply amplifying campaigns.

The guerrilla-style activation marks one of the agency's first campaigns since winning the Booksy account in 2026 and aims to promote local beauty and wellness businesses through a series of billboard transformations.

The platform is designed exclusively for members of the ANA's Global CMO Growth Council, providing access to research, case studies and executive insights through a conversational AI interface.

The guide examines formats including transit media, rideshare advertising, vehicle wraps, mobile billboards, waterway media, experiential activations and other mobile advertising channels.