Criteo partners with Tyroo across three SEA markets

The partnership forms part of Criteo’s investment in Southeast Asia, with Tyroo contributing regional market expertise, local teams and existing advertiser relationships.

Criteo has entered a strategic reseller partnership with ad tech company Tyroo Technologies to expand its presence in Thailand, Malaysia and the Philippines.

Under the agreement, Tyroo will promote Criteo’s performance media solutions to advertisers across the three markets, giving brands more direct local access to Criteo’s commerce intelligence platform and support for AI-assisted commerce strategies.

Tyroo to promote Criteo solutions in three markets

Criteo said the arrangement is intended to help advertisers scale commerce campaigns and reach audiences across multiple channels. The company is expanding in the region through partnerships with established local businesses rather than relying solely on direct market operations.

Sukesh Singh, Managing Director, SEA, Criteo: "We are delighted to announce our partnership with Tyroo in our efforts to grow and expand our coverage in Thailand, Malaysia and the Philippines, making a real difference in AI-assisted commerce campaign activation.

"As commerce continues to grow across Southeast Asia, we’re confident this partnership will help advertisers in these markets reach high-intent audiences more effectively across channels and drive full-funnel outcomes through our commerce intelligence platform."

Partnership extends Criteo’s Southeast Asia presence

Criteo and Tyroo have worked together in India since 2021. Extending the relationship to Thailand, Malaysia and the Philippines expands the scope of their existing partnership and gives Criteo additional local infrastructure in Southeast Asia.

Tyroo will use its regional teams and advertiser relationships to support the promotion of Criteo’s performance media offering to brands operating in the three markets.

Bharat Arora, Country Head, India, Tyroo: "At Tyroo, we’ve always believed that global innovation delivers its greatest impact when combined with deep regional expertise. We’re excited to extend this collaboration with Criteo into Southeast Asia using our local teams and infrastructures to help advertisers and global brands unlock the full potential of Criteo’s commerce intelligence across Southeast Asia’s dynamic digital economy."

Criteo and Tyroo build on India partnership

The expanded agreement comes as digital commerce continues to develop across Southeast Asia. Criteo said its focus will be on helping advertisers use commerce intelligence and AI-assisted campaign activation to engage high-intent audiences and measure outcomes across the customer journey.

www.criteo.com

www.tyroo.com

Follow Marketing Report on LinkedIn